SOURCE: A.T. Kearney

A.T. Kearney

April 29, 2013 10:00 ET

A.T. Kearney Re-Engages The Washington Post's Bob Woodward to Keynote Scenario Planning Summit, Washington, D.C., May 2 - 3

Seven Diverse Organizations Convene to Map Out Possible Future Scenarios, to Inform Their Strategic Planning

WASHINGTON, DC--(Marketwired - Apr 29, 2013) - Following an impactful inaugural summit in 2012, A.T. Kearney will once again guide executives from a cross section of industries and organizations through a process of envisioning the global context in which they will operate in the years to come. This May 2-3 Washington, D.C. event will be followed by a summit in Sao Paulo in late May and a corresponding event in Moscow soon thereafter.

The event in Washington, D.C. will enable business leaders to anticipate and plan for the future by immersing them in a process of constructing possible future scenarios. Feedback from the 2012 summit indicated that executives approached 2013 planning with enhanced foresight and flexibility for shifting to contingency plans as required in an unpredictable world.

Day one of the 2013 summit will include a keynote address by Bob Woodward, associate editor of The Washington Post and author of The Price of Politics and 16 additional books. Bob Woodward noted, "I was pleased to be a part of A.T. Kearney's 2012 scenario planning summit and am glad to be invited back. I have found them to be a very thoughtful and stimulating group."

Throughout the event, executives will participate in sessions designed to capture visions of the future, first with a wide angle lens on the macro drivers of change, and progressing toward a more tightly focused assessment of the ramifications of global trends for specific industries and individual corporations. Reflecting on last year, Sean Ryan, A.T. Kearney partner and Americas Strategy Practice lead commented, "Our hypothesis that the process of envisioning the future would be enhanced by cross industry participation was confirmed. Participants greatly valued the discussions initiated by colleagues from different industries; discussions, they said, that were not likely to be initiated within their own executive ranks, due to the trap of insular thinking."

Says Erik Peterson, partner and Managing Director of A.T. Kearney's Global Business Policy Council, "Scenario planning is an important complement to traditional forecasting that goes well beyond extrapolating the future based on what has come before." He adds, "The scale, scope and speed of the change around us is so profound that authentically strategic thinkers need to deploy diverse planning approaches."

A.T. Kearney is honored to bring the insights of Bob Woodward, once again, into the discussions, as he has been observing and writing about the interplay of world events, politics and leadership behavior since breaking the Watergate scandal, in collaboration with Carl Bernstein, in 1972.

About A.T. Kearney
A.T. Kearney is a global team of forward-thinking, collaborative partners that delivers immediate, meaningful results and long-term transformative advantage to clients. Since 1926, we have been trusted advisors on CEO-agenda issues to the world's leading organizations across all major industries and sectors. A.T. Kearney's offices are located in major business centers in 39 countries.

To read more about A.T. Kearney's Global Business Policy Council and Strategy Practice, please visit:
http://www.atkearney.com

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