January 08, 2016 15:47 ET

ATAVUS Seeks to Provide Football Coaches With Competitive Edge Through Rugby-Inspired Tackling During 2016 AFCA National Convention

As Football Evolves, an Innovative, Analytics Driven Tackle System Has Proven Results With Ohio State University and University of Washington

SAN ANTONIO, TX--(Marketwired - January 08, 2016) - At the 2016 American Football Coaches Association (AFCA) Convention January 10-13 in San Antonio, ATAVUS Football Partners ( will introduce coaches to its Rugby-inspired tackle analytics, data intelligence and education system developed to provide a revolutionary competitive edge in today's quickly evolving game. At a time when the pressure on coaches to win and be more competitive has never been greater, teams from the NFL, NCAA, and high schools are beginning to recognize the importance of analytics to drive outcomes of more effective and safer techniques. Five years in development, the ATAVUS Tackling System™ provides coaches with year-round professional services, data intelligence and proven on-field coaching solutions that lead to more confident and effective tacklers, improving the success and safety of their athletes.

"The recent decision by the Cleveland Browns to hire an analytics-minded GM speaks loudly to the importance of relevant, game day and practice related data as another component of the changing game of football. Leading coaches and experts have validated the role of information and its use for the advancement of more effective and safer tackling," said Ron Lloyd, President of ATAVUS. "For our part, we provide coaches with a competitive edge through new methods of data collection, analysis and reporting. This means coaches can save valuable time and continue to focus on the myriad of tasks in all other aspects of the game, while our ATAVUS Certified Coaches and Analysts provide accurate information and recommendations for areas of improvement."

With a heightened awareness of head injuries across the game, coaches are also seeking real solutions to improve player safety, while players and parents choose programs that are proactively addressing the issue. With its foundation in Rugby-inspired tackling, the ATAVUS system of shoulder-leveraged tackling techniques removes the head as far away as possible from the impact area and therefore reduces the risk of injury at the point of contact.

"We're incredibly proud of the defensive improvements made by both Ohio State and Washington this past season. It is great to be working with these Football programs and coaching staffs," said Rex Norris, Head of Football for ATAVUS. "The numbers speak for themselves as the Buckeyes improved to become the nation's number two ranked defense in Points Scored and the Huskies led the entire Pac-12."

ATAVUS Football Partners provide coaches with qualitative and quantitative insights for better practice and game day preparation. ATAVUS begins with on-field, Rugby-inspired, tackling techniques, drills and plans which are player, position and unit centered leading to more effective and safer tackling. The company's proprietary data analytics system then provides coaches with easy to access, real-time customizable reporting and performance optimization recommendations.

"Later this year, we plan to launch our online learning platform. This proprietary new digital curriculum will enable coaches at all levels, on any budget, from across the country to access, learn and implement Rugby-inspired tackling techniques, drill progressions and planning to increase the effectiveness and safety of the tackle," adds Coach Norris. 

During the AFCA Convention, ATAVUS Football Partners will be located at Booth #8020 providing insights, learnings, and recommendations to Football coaches of all levels and seeking a few new NCAA partners to work with during the entire 2016-2017 season.

Headquartered in Seattle, Washington, ATAVUS Football Partners was launched to provide modern, impactful solution for coaches from NFL, collegiate, high school, and junior football programs to improve the efficiency and safety of the tackle. The company's proprietary ATAVUS Tackling System™ provides coaches with year-round professional services, data, intelligence and proven on-field coaching solutions that lead to more confident and effective tacklers, while improving safety of the athletes.

Founded in 2010 to grow the game of Rugby in North America, ATAVUS is relentlessly driven to breed character, develop skills and champion Rugby in the USA and beyond. The company builds and executes sustained, progression-based Rugby programming that provides coaching inclusive of any age, skill set or gender. Rugby programs includes the year-round ATAVUS Academy, the USA Rugby Academy Powered by ATAVUS, customizable "Powered By ATAVUS" consulting services, and international programs with key partners including the worldwide HSBC Rugby Festivals. More information on ATAVUS programs, camp dates, and coaching resources is available at

Image Available:

Contact Information