February 28, 2005 08:01 ET

ATB Financial Selects etalk to Help Deliver Outstanding Customer Service



FEBRUARY 28, 2005 - 08:01 ET

ATB Financial Selects etalk to Help Deliver
Outstanding Customer Service

IRVING, Texas & EDMONTON, Alberta--(CCNMatthews - Feb 28, 2005) -

Leading Western Canadian Financial Institution Chooses etalk's Qfiniti
as Part of Its Commitment to Convenient, Easy-Access Customer Service

ATB Financial, a full-service financial institution based in Edmonton,
Alberta, has selected etalk's Qfiniti™ contact center software to
help the company build on its commitment to being Alberta's first choice
for financial services. Working with Xentrax, one of Canada's leading
call center solutions suppliers, ATB Financial has installed Qfiniti 1.5
in its Calgary Customer Contact Center (CCC), home to 145 service
specialists who handle over 1.4 million customer inquiries each year.

"The primary goal of the CCC is to provide ATB customers with the
highest level of personal service," said Peter Bolton, ATB Financial
vice president of Direct Sales. "Working with Xentrax and etalk, we can
better ensure that our customers receive the quality service experience
for which ATB Financial is renowned."

ATB chose Qfiniti for call recording as part of its effort to build and
maintain a reliable and effective quality assurance program. Ease of
integration, product capabilities, scalability, value and technical
support were key factors in the company's decision to deploy the etalk

"It's a privilege to be working with a company that sets such high
standards for customer service," said Scott Shute, etalk CEO. "With ATB,
the customer comes first, and all of us at etalk share that belief."

"We are proud to have worked closely with ATB in the deployment of
etalk's flagship contact center quality solution," said Jose Fernandez,
president of Xentrax. "We are further excited about the opportunity to
provide continued support to ATB in its relentless pursuit of delivering
superior service to its customers."

About etalk

etalk Corporation, headquartered in Irving, Texas, is a leading provider
of software and services to more than 1,500 contact centers around the
globe. As the company that pioneered call quality monitoring, etalk has
maintained its focus on quality for over twenty years, helping some of
the world's best companies consistently deliver outstanding customer
service. For more information, go to

About ATB Financial

ATB Financial, an Alberta-based financial institution, was established
in 1938. Today, ATB provides personal service to over 600,000 customers
in 242 communities throughout Alberta. ATB's vision is to be Alberta's
first choice for financial services: personal and business, investor
services and energy and commercial. For further information about ATB
Financial, visit

About Xentrax

Xentrax has focused exclusively on software, hardware and service
solutions for the Canadian contact centre marketplace for over a decade.
As contact centers have developed, Xentrax has built an unrivalled
expertise in helping customers optimize their most significant area of
investment -- their people. Xentrax customers represent a cross section
of major national and international companies including financial
institutions, government agencies, utility suppliers and
telecommunications companies. For more information, go to

(C) 2005 etalk Corporation. All rights reserved worldwide. etalk and
etalk Pro are registered trademarks of etalk Corporation. Performance
IMPACT, etalk Survey, etalk Recorder, etalk Advisor, etalk JASS, etalk
Explore, etalk Introspect, etalk Expert, etalk Solution Provider and
Qfiniti, Qfiniti Observe, Qfiniti Advise, Qfiniti Expert and Qfiniti
Observe EasyLink are trademarks of etalk Corporation. All other
trademarks are the property of their respective owners. Features and
specifications subject to change without notice.


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