Epiar Inc.

Epiar Inc.

July 05, 2011 16:10 ET

ATB Selects Epiar as SEO Partner

EDMONTON, ALBERTA--(Marketwire - July 5, 2011) - In the extremely competitive banking industry, ATB Financial knows what it takes to be a leader - to not only offer the products and customer service that Albertans demand, but to be the online resource for financial information. Recognizing the importance of internet marketing in this endeavor, this forward-thinking crown corporation recently enlisted the expertise of Epiar (www.epiar.com), an Edmonton-based search engine marketing company.

Why Epiar?

When ATB began their search for an SEO (search engine optimization) partner, they understood the true value of internet marketing and search engine optimization. They also knew that in order to achieve aggressive online rankings, they needed someone with specialized data mining and expert analysis capabilities, as well as extensive industry experience. While they were willing to expand their search beyond provincial borders, Ryan Van Orman, Channel Marketing Strategist for ATB wasn't surprised that they found the successful candidate in Edmonton. "We always look for the best. And just like ATB, we often find Alberta has some of the best in the world."

In initial meetings, the Epiar team impressed the ATB marketing team with their proprietary software, track record and client list, their understanding of the project goals and their foresight into the industry. Over the course of several months, it was determined that Epiar was indeed the right fit.

Nolan Berg, VP Marketing for ATB Financial, welcomed the opportunity to partner with another Alberta company. "We were delighted to find world-class capabilities coupled with deep knowledge of Alberta and Albertans right in our own backyard. This impressive combination also personifies our own corporate philosophy."

Epiar is equally excited about the opportunity and the challenge. Ken Jurina, President and CEO of Epiar, commends ATB for their proactive strategy to transition from campaign marketing to content marketing and for recognizing the value and importance of expert keyword research and search engine optimization in this process. "We look forward to continuing to support ATB and further developing our relationship as we track their implementation of our research and recommendations."

Contact Information