January 28, 2016 11:00 ET Unveils Virtually Designed Seattle Showhouse

Seattle's FIrst-Ever Residential Home Designed and Decorated Entirely Online -- Features Furnishings From, Design and Styling by, and Installation Services by

KIRKLAND, WA--(Marketwired - Jan 28, 2016) -, a Lowe's company offering home furnishings and design solutions online, today unveiled the Seattle Showhouse -- the first designer showhouse furnished and designed entirely online.

The Seattle Showhouse demonstrates how fast and easy it is to create a designer-quality home, from concept to completion, by sourcing furnishings and décor from, online interior design services from Decorist and installation by Porch.

The Showhouse Project

ATG's Seattle Showhouse brings together Decorist's top Seattle-based, nationally recognized designers to recreate eight rooms in a spacious, modern home in Seattle's Queen Anne neighborhood. 

Seattle designers Brian Paquette, Massucco Warner Miller, Pulp Design Studios and LindHesse Design designed the living room, family room, office and foyer, respectively; Ashley Redmond and Katja O'Brien designed the children's rooms; and New York designer, author and new spokesperson, Alexa Hampton, designed the master bedroom.

Designers had less than two weeks to shop for furnishings, design layouts for the rooms, style the home and source additional décor elements by Seattle artisans to add local flair -- and they did it all without stepping foot inside the home until it was time to complete the transformation.

The Seattle Showhouse represents a strategic ongoing partnership between the three companies that helps consumers create designer-quality living spaces without ever leaving their homes, all through the website. Now, ATG offers direct access to interior designers from Decorist as well as installation services and professionals from Porch.

"Expanding our retail offering with interior design and installation solutions from Decorist and Porch gives our customers all the tools they need to create the house of their dreams, from concept to completion. The Seattle Showhouse project brings these partnerships to life by showing consumers how easy it can be to create the perfect living space with our products and services," said President Michelle Newbery.

"The Seattle Showhouse is an exciting expansion of Decorist's first virtually designed Showhouse, launched in San Francisco in 2014. By including two additional virtual services -- extensive, well-designed and affordable furniture and decor, and professional installation -- this Showhouse is a true reflection of the disruption in the furniture and interior design industry. We're thrilled to be a part of this fun and beautiful demonstration to consumers of the affordability of professional online interior design," said Gretchen Hanson, CEO, Decorist.

"At Porch, we are focused on making it easier than ever for homeowners to connect with quality professionals to get their projects done," said Asha Sharma, Chief Operating Officer of Porch. "When you are able to create a platform where people can find the inspiration they desire, the products they want, and a meaningful connection with a local services professional, you can fundamentally change the way people live in their homes. This is an exciting time for our industry and we are thrilled to be working with both and Decorist to showcase the potential for what the future holds."

The Seattle Showhouse, located at 167 Prospect Street, Seattle, WA, 98109, will be open to the public on Saturday, Jan. 30, 2016. More information can be found at

About, a Lowe's company since 2011, provides quality, affordable home goods and design solutions to help consumers transform their houses into homes, from concept to completion. With more than two million products ranging from lighting and plumbing to furniture and hardware, and an inspiring collection of home furnishings, interactive decorating tools and expert design advice, offers all that's good for the home. To learn more, visit

Decorist is the first personalized, software-based home design marketplace. For consumers, Decorist makes home design personal, affordable and easy. For designers, Decorist makes work flexible, easy and rewarding. Through personalization, Decorist delivers style-based product recommendations as well as affordable design advice.

Seattle based is a home services marketplace that helps homeowners maintain their homes by connecting them with quality, Guaranteed professionals. Porch is available nationwide online, through the Porch App and serves as the exclusive in-store resource to over 1,700 Lowe's home improvement stores across the U.S. For more information about Porch, visit

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