SOURCE: Athlete Network

Athlete Network

April 01, 2015 09:00 ET

Athlete Network Unveils World's Largest Online Community for Athletes

Unique Social Algorithm Delivers Hyper-Relevant Content, Careers and Connections for the 300 Million Athletes Worldwide

KANSAS CITY, MO--(Marketwired - April 01, 2015) - There is a void in today's big social networks -- relevancy for the varied audiences they amass. According to a recent Forrester study, only 0.7% of top brands' followers on Facebook and Twitter actually interact with each post. Cracking the code on relevancy is Athlete Network -- one of the first social networks designed specifically for athletes, whether college, professional or recreational.

Using a proprietary new algorithm called the Athletic Quotient (AQ), the social network takes users' real-life interests, traits and preferences into account to provide them with a dynamic stream of relevant content, connections and career opportunities. Bringing much-needed relevancy to online communities, its trait-based approach is designed to help athletes escape the flood of irrelevant content on big social networks, and give users information specifically of interest to them.

"We're committed to revolutionizing the way athletes interact and connect," said Chris Smith, founder and CEO of Athlete Network. "Our Athletic Quotient truly sets us apart, allowing us to inspire and fuel users' driven lifestyles -- on the field or in the boardroom. We're uniting like-minded people around the world in one cohesive, online community."

Since launching in beta mode, Athlete Network has attracted more than 170,000 members and officially released its first mobile app, Athlete Network 1.0, via Android and iOS.

Enterprise, the number one recruiter of college graduates, has already begun to leverage the network to target and hire desirable candidates. "Enterprise has a 'promote from within' culture. Targeting the athletic community aligns with our values because athletes understand the value of team goals and preparing for long term success. Athlete Network has been an extremely successful partner by providing an efficient way for Enterprise to connect with the athletic community," said Marie Artim, vice president, talent acquisition, Enterprise Holdings. 

While HR professionals have used social networks to identify and recruit new hires for years, only recently have studies begun to uncover the flaws of recruiting from major networks like Facebook and LinkedIn. These broad social networks are falling short -- delivering fewer results that rarely lead to conversions. With partnerships like Enterprise, Stryker, Comcast, Northwestern Mutual and KPMG, Athlete Network has attracted more than 500 employers and recruiters to help bring only the most relevant career opportunities to its members. Beating out competitors like LinkedIn and CareerBuilder.com, Athlete Network was recently recognized as Stryker's "Partner of the Year" in 2015. 

About Athlete Network

Launched by a group of athletes, Athlete Network was founded with a simple mission: create an online community where athletes can fuel their driven lifestyle. Using a unique social algorithm, the network takes users' real-life interests into account to deliver hyper-relevant content, careers and connections they're looking for. Still in its infancy, Athlete Network 1.0 has already attracted more than 170,000 members and partnered with more than 500 employers and recruiters to help bring only the most relevant career opportunities to its users. For more information or to download the mobile app, visit: www.athletenetwork.com.

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