SOURCE: NexCen Brands, Inc.

August 17, 2007 12:29 ET

The Athlete's Foot Announces Pro Athlete Appearances for "In My Shoes" Back-to-School Campaign

Portis, Buehrle, Ward, Lee and Dunn Inspire Students to Achieve Goals

ATLANTA, GA--(Marketwire - August 17, 2007) - The Athlete's Foot (TAF) today announced that Redskins running back Clinton Portis, Carolina Hurricanes goalie Cam Ward, Chicago White Sox pitcher Mark Buehrle, New York Knicks forward David Lee and Atlanta Falcons running back Warrick Dunn will make personal appearances at TAF locations as part of the footwear retailer's In My Shoes back-to-school campaign. The players will sign autographs for the public and present prizes to regional winners of the In My Shoes contest, which rewards young athletes (ages 13-18) for setting goals for the new school year. The group will be joined by five other athletes (to be announced) representing the NFL, MLB, NHL and NBA in regions throughout the U.S.

"TAF is dedicated to inspiring and enabling peak performance from our shoppers. The In My Shoes campaign was conceived to help young athletes aspire, achieve and excel this school year and we are proud to offer them the opportunity to meet professional athletes who have done just that," commented Robert W. D'Loren, President and CEO of NexCen Brands, Inc. "We are proud that our TAF franchise locations throughout the U.S. are in touch with the needs and desires of their neighborhoods. These athletes were chosen for their sporting achievements and their relevance to their local communities," added Mr. D'Loren.

Specific dates for appearances have yet to be announced, but the events will take place in October. The In My Shoes contest has recently been extended to run through September 15th and invites students to share their performance goals for the new school year via written entry forms available online or in-stores, or by creating videos to share on YouTube. Entries, which must begin with the phrase "In my shoes," will be judged on how well they express a concrete, realistic, measurable, age-appropriate and performance-oriented goal. Winning entries will reinforce key messages of performance, achievement and athleticism.

Local winners, named at each participating TAF store, will receive a gift card ($75 value) to use toward a pair of shoes of their choice from their local TAF. Ten regional winners around the country will have their prize presented to them by the above-named professional athletes at a "meet and greet" at their local TAF store. One national winner will receive a one-on-one coaching session with a professional athlete to help them on the road to achieving their goal.

For more information on TAF, visit www.theathletesfoot.com. For details on the In My Shoes contest log onto www.tafinmyshoes.com.

About The Athlete's Foot (www.theathletesfoot.com)

The Athlete's Foot® is the world's first franchisor of athletic footwear stores and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete's Foot store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's Foot began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's Foot expansion into over 45 countries. In June 2007, NexCen Brands launched a global re-branding effort for TAF. Plans for reinvigorating the 35 year-old brand include an innovative new modular merchandising system, new in-store design, a modernized company logo, and a line of TAF branded apparel.

About NexCen Brands, Inc. (www.nexcenbrands.com)

NexCen Brands, Inc. (NASDAQ: NEXC) is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology and franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.

Contact Information

  • Media Contact:
    Susan Goodell
    Warschawski
    410.367.2700 ext. 25
    Email Contact