The Forzani Group Ltd./Le Groupe Forzani Ltee

The Forzani Group Ltd./Le Groupe Forzani Ltee

August 14, 2009 12:58 ET

Athletes World Celebrates Grand Opening at Cross Iron Mills

Live Music Performances by Canadian DJs

CALGARY, ALBERTA--(Marketwire - Aug. 14, 2009) - Athletes World ("AW"), the premier specialty retailer of footwear and apparel in athletic and street fashion (a corporate banner of The Forzani Group Ltd. (TSX:FGL)), is excited to celebrate the grand opening of its 4,338 square foot store at the newly developed Cross Iron Mills indoor shopping complex in Balzac, a destination outlet mall serving the burgeoning metropolitan region of Calgary.

To celebrate the Grand Opening, AW is hosting four days of live in-store music performances to set the tone for the store and attract and cater to the 13-25 year old target demographic. AW will present top Canadian DJs from the 2009 Stylus DJ Awards. DJs will be outfitted in trend wear, compliments of AW, and will rock the store with a selection of their music collection, hottest tracks and mixes.

Music Performance Dates and Times:

Wednesday, August 19th: 12-2 p.m., 4-6 p.m.
Thursday, August 20th: 12-2 p.m., 4-6 p.m.
Friday, August 21st: 12-2 p.m, 4-6 p.m.
Saturday, August 22nd: 10-12 p.m., 2-4 p.m.

"We want to create a live musical and fun retail experience for our customers as they shop at Athletes World for possibly the first time as well as support local DJs and bands," comments Mark Hindman, Vice President Corporate Marketing of The Forzani Group Ltd. "At AW, we encourage personal style and expression. We carry prestigious brands like adidas, Nike, Puma, New Era, TapouT, PNB, K1X, Ecko, Ecko-red, Avirex, DC, Mayhem, Baby Phat and Groggy. We hold the formula for our customers to Stand Out."

The new store showcases a contemporary design that will set AW apart from other mall-based athletic retailers. The concrete floor allows the merchandise to pop and draws attention to the plethora of global and colourful lifestyle brands that are easily accessible and merchandised by gender. Footwear will be showcased in a new open-concept footwear wall composed of free-standing footwear columns. Bright orange columns further create an atmosphere that is a bit off beat, highly distinguishable and facilitates personal style and expression.

AW has taken great strides to rejuvenate its brand presence and strike a cord with Canadian youth. For those that can't make the grand opening and want to take a look at what AW has to offer, the newly redesigned website at showcases a snapshot of AW's latest fashion trends and impressive brands.

About The Forzani Group Ltd.

The Forzani Group Ltd. (the "Company") is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Coast Mountain Sports, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Tech Shop, Pegasus, Nevada Bob's Golf, Hockey Experts, The Fitness Source, S3 and RnR. The Company also has websites for several of its corporate and franchise banners which can be accessed through its main website at

This news release contains certain statements that may constitute forward-looking information within the meaning of applicable securities laws. This forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such information. Such information involves the use of such words as "may", "will", "expect", "believe", "plan", "intend", "are confident" and other similar terminology. This information reflects current expectations regarding future events and operating performance and speaks only as of the date of this news release. Forward-looking information involves significant risks and uncertainties, should not be read as a guarantee of future performance or results, and will not necessarily be an accurate indication of whether or not such results will be achieved. A number of factors could cause actual results to differ materially from the results discussed in the forward-looking information including, but not limited to, the factors discussed in the Company's Management Discussion and Analysis and Annual Information Form filed with the securities regulatory authorities in Canada, available at Although the forward-looking information in this news release is based upon what management believes are reasonable assumptions, the Company cannot assure that actual results will be consistent with this forward-looking information and, therefore, you should not place undue importance on this information. While the Company may elect to do so, unless required by applicable securities laws, it does not undertake to update this forward looking information to reflect new information or circumstances at any particular time.

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