SOURCE: athleticBaby

February 21, 2008 11:31 ET

athleticBaby Gives Parents the Essential Tools to Start Their Babies on an Active and Healthy Lifestyle

STOP CHILD OBESITY NOW!

DALLAS, TX--(Marketwire - February 21, 2008) - The increasing obesity problem that plagues American children can usually be impacted by utilizing the right tools in early child development. Providing those tools is the overriding mission of athleticBaby LLC (www.athleticbaby.com), makers of award-winning health-and-fitness products for babies and toddlers.

Created in 2004 by CEO Karen Foster in response to the alarming number of overweight children and their myriad of health problems, athleticBaby offers a roster of products designed specifically to get babies moving, active and interested in health, fitness and sports. athleticBaby's sports-themed DVDs and hands-on toys provide babies and parents with a very child-friendly introduction to the world of fun-filled sports and active play. Testimonials from parents nationwide show that babies respond very well to the positive and exciting portrayals of energetic play that are a mainstay of the athleticBaby product line, and that those children look forward to their own active playtimes.

"There is nothing more valuable than building a healthy foundation for our children's future," says Karen Foster, a mother of three. She adds, "Our products are designed with this in mind, offering parents creative choices that promote energetic play for the very young." All athleticBaby products encourage full parental participation, both as a fun family activity and to ensure that babies learn by example. "Most young children naturally enjoy being physically active, and our products simply work as a building block, encouraging that energy while promoting sports and fitness related activities."

"The fight against childhood obesity can be won," says Steve Mann, VP of Sales for athleticBaby. He adds, "It is very exciting to be part of a company that is actively making a difference in children's lives. Our future products, including music CDs, books, flashcards, and other hands-on toys, will expand our offerings to consumers and continue to promote a healthy and active lifestyle for all children."

athleticBaby Products

1. athleticBaby Sports-themed DVDs:

Designed for viewers ages 3 months and up, athleticBaby DVDs use lively music and creative, real-life images and graphics to entertain children while introducing them to the concept of energetic play. Includes athleticBaby Soccer!, athleticBaby Basketball!, athleticBaby Walk, Run and Play!, athleticBaby All-Star! and athleticBaby Golf!.

2. Sports-themed Toys:

-- Golf-N-Go Starter Golf Set -- 2 plush golf clubs with character heads, fabric golf green and 3 balls. Ages 12 months +.

-- Slam Dunk Baby Hoop -- Plush baby basketball hoop with plush ball that ties onto a crib, chair or anywhere baby plays. Ages 6 months +.

-- Sporty Stroller Time -- Sports-themed stroller and car seat toy. Ages newborn and up.

-- Little Athletes All-In-One Sports Center -- Features three phases: a hanging crinkle star, trophy with mirror and other toys for ages newborn and up; A mini-basketball hoop that ties onto flex-arches for hours of slam-dunk fun, for ages 6 months +; Converts into a soccer goal to promote gross motor skill development and "aim and kick" action for ages 12 months+.

-- Soccer Ball with Cones Set -- Plush soccer ball with soft cones for "on the go" fun.

3. Little Athletes Box Activity Set:

Coming soon! This product is an at-home version of athleticBaby's six-stage hands-on play curriculum. Designed for infant/toddler and preschooler with activities that parents and children can do together. Box set includes a special athleticBaby DVD, featuring a compilation of popular titles, plus a Little Athletes Activity Guide Book, poster, flash card set and more.

4. athleticBaby Music CD:

Featuring 10 lively "kid-friendly" songs geared to get young children up and dancing. This is something all family members can enjoy. Look for the March 1st release.

About athleticBaby: athleticBaby, headquartered in Dallas, Texas, creates and markets a unique line of DVDs to help promote healthy, active living by introducing infants and toddlers to physical activity and sports. Extending the athleticBaby mission, "The Little Athletes Program" is a specially designed series of hands-on activity classes.

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