SOURCE: athleticBaby

November 10, 2006 08:00 ET

athleticBaby® Goes Down Under!

Award-Winning Sports- and Fitness-Themed Children's Series Now Available in Australia and New Zealand; athleticBaby DVDs Promote the Benefits of a Healthy, Active Lifestyle

DALLAS, TX -- (MARKET WIRE) -- November 10, 2006 -- Just in time for the holidays, athleticBaby's popular DVD series introducing babies and toddlers to the benefits of sports, fitness and physical activity, is now available in Australia and New Zealand. Through a licensing agreement with Exclusive Link Imports (ELI), and an exclusivity agreement with Target Stores, athleticBaby DVDs will be on the shelves in early November. The line will initially be sold in Target stores (www.target.com.au). As of January 2007, it will move into a large variety of traditional and non-traditional channels through Visual Entertainment Group, a leading Australian distributor, working in conjunction with ELI.

Designed for viewers ages 3 months and up, athleticBaby DVDs use lively music and creative, real-life images and graphics to entertain children while introducing them to the concept of energetic play. With obesity rates on the rise and the alarming health consequences they represent, athleticBaby DVDs encourage participation from the whole family and promote physical activity at an early age.

athleticBaby DVDs include athleticBaby Soccer©! for soccer fans of all ages, athleticBaby Basketball!©, for the youngest hoopsters and athleticBaby Walk, Run and Play!©, which explores the activity of running from a child's perspective. The series also includes athleticBaby Golf!©, presenting the world of golf through exciting real-life images and energetic, playful music and athleticBaby All-Star!©, an inspirational journey through a sports cornucopia including soccer, baseball, tennis and basketball.

"We are very excited to partner with Exclusive Link Imports in bringing our unique children's fitness DVDs to the Australian and New Zealand markets. Target stores were eager to launch our award-winning product line and we look forward to our expansion into broader channels as well," says Karen Foster, Founder and CEO of athleticBaby. Leah Louey, Founder of Exclusive Link, says, "We are working closely with athleticBaby to ensure that this popular and beneficial DVD series has the broadest possible exposure to Australian and New Zealand markets."

According to the U.S. Department of Health & Human Services, overweight and obesity are the fastest growing causes of preventable death in America. Nearly one out of two Americans is overweight and an unprecedented number of children are carrying excess body weight. This significantly increases their risk factors for a range of health problems. Adopting a physically active lifestyle at an early age can play a key factor in encouraging healthy behaviors later in life. In Australia, one in five children and adolescents are either overweight or obese.

athleticBaby DVDs will retail in Australia for $19.99 (Australian Dollars) and will be initially available at Target Stores www.target.com.au. For more information visit www.veg.com.au and www.athleticbaby.com.

ATHLETICBABY DVDS AT A GLANCE

--  Promotes a healthy and active lifestyle
--  Now available in Australia and New Zealand
--  Uses a lively array of real-life images and music to introduce fun-
    filled sports themes
--  Can be enjoyed by babies, toddlers, preschoolers and their parents
--  Inspires youngsters and helps in building a healthy, active foundation
    for the future
--  Terrific price point at  $16.99 USD
--  Perfect for ages 3 months and up
    
ABOUT ATHLETICBABY: athleticBaby, headquartered in Dallas, Texas, creates and markets a unique line of DVDs to help promote healthy, active living by introducing infants and toddlers to physical activity and sports. A portion of the proceeds is donated to charity organizations promoting children's sports programs.

ABOUT EXCLUSIVE LINK IMPORTS: Located in Melbourne, Australia, Exclusive Link Imports Pty Ltd (ELI) are agents for numerous companies worldwide. Their focus is on unique and innovative products that are not currently available in Australia and New Zealand, with an emphasis on distributing products that are parenting, children and pregnancy related.

ABOUT VISUAL ENTERTAINMENT GROUP: Based in Cremorne, Australia, Visual Entertainment Group (VEG) is a producer and distributor of DVDs into major retailers across Australia and New Zealand. Founded in 1990, VEG has distributed over 1000 titles and is the leading distributor for all Australian Football League DVDs and media.

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