ATI Technologies Inc.
TSX : ATY
NASDAQ : ATYT

ATI Technologies Inc.

August 17, 2005 06:00 ET

ATI Announces Highly Integrated Digital Television Solution for Consumer Electronics Manufacturers

MARKHAM, ONTARIO--(CCNMatthews - Aug. 17, 2005) -

New TV-on-Chip™ meets looming DTV requirements deadline

ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) today announced the Xilleon™ 240, a highly-integrated TV-on-Chip™ designed to enable cost-effective digital television (DTV) sets for the North American and Korean markets. Xilleon 240 delivers both industry leading digital signal reception and high-quality image processing display functionality required for a complete DTV solution.

The new chip from ATI's Digital TV Group is the first to integrate all the major components necessary for manufacturers to build digital integrated televisions at lower costs and in advance of the fast approaching DTV requirements. The United States Federal Communications Commission (FCC) requires that 50 per cent of all 25-inch to 36-inch TVs include digital tuners by July 1, 2005 and 100 per cent of this same segment by March 1, 2006.

"TV manufacturers have an urgent need for solutions that enable them to cost-effectively add DTV reception to their products," said Daniel Eiref, Director of Marketing, DTV Group, ATI Technologies Inc. "Xilleon 240 integrates all the key technologies necessary for TV manufacturers to implement a digital LCD, rear projection, or CRT television with reduced cost and no compromise in performance. ATI is driving the DTV market so consumers can enjoy the best digital television has to offer."

The Xilleon 240 TV-On-Chip includes a powerful MIPS® CPU (central processing unit), a Digital Front End capable of demodulating and decoding 8VSB for ATSC terrestrial broadcasts or 64/256 QAM for digital cable (including a Forward Data Channel demodulator for OpenCable applications), an HD/SD capable MPEG video and audio decoder, an NTSC video decoder featuring a 3D comb filter, a video scaler and deinterlacer, and other image processing features. Xilleon 240 includes advanced deinterlacing technology that reduces artifacts such as jagged lines and delivers the highest quality digital image processing.

Xilleon 240 samples and reference designs, including ATI's CARD, are available now to qualified customers in advance of volume shipment this fall. ATI's CARD (Customer Application Ready Design) is a highly scalable and complete software stack and reference platform that enables high-definition television (HDTV) manufacturers to produce ATSC or Digital Cable Ready televisions (for CableCARD solutions) with minimum investment in time and resources.

ATI Technologies will exhibit its HDTV technologies at the DisplaySearch HDTV Conference 2005, held in The Beverly Hilton Hotel, Los Angeles, California from August 22 to 24, 2005.

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at http://www.ati.com

Contact Information

  • For media inquiries:
    ATI Technologies Inc.
    John Swinimer, Public Relations Manager
    Consumer Products Division
    (905) 882-2600, Ext. 8456
    swinimer@ati.com
    or
    Other ATI Contacts:
    Porter Novelli Canada
    Sarah Vella, Consultant
    (416) 422-7185
    sarah.vella@porternovelli.com
    or
    For investor relations support, please contact:
    ATI Technologies Inc.
    Zev Corman, Manager, Investor Relations
    (905) 882-2600, Ext. 3670
    zev@ati.com