ATI Technologies Inc.
TSX : ATY
NASDAQ : ATYT

ATI Technologies Inc.

October 14, 2005 11:30 ET

ATI Avivo'TM' Video and Image Quality Now Available on Microsoft Windows XP'R' Media Center Edition 2005

MARKHAM, ONTARIO--(CCNMatthews - Oct. 14, 2005) -

Industry's most comprehensive graphics and TV tuner solutions support multimedia PC experience

ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) today announced that Avivo™ supports Update Rollup 2 for Microsoft Windows® XP Media Center Edition 2005 with the most comprehensive lineup of graphics and TV tuner solutions. Avivo is helping ATI's Windows XP Media Center Edition 2005 customers, including all major North American original equipment manufacturers, deliver solutions with increased visual and display performance.

ATI's award-winning products for Windows XP Media Center Edition 2005 include:

- Radeon® - With features designed for an amazing visual entertainment experience, these unique graphics cards feature enhanced connectivity to a variety of displays including High Definition Televisions. The Radeon X1800, X1600 and X1300 feature Avivo technologies which deliver the world's best video and display quality.

- TV Wonder™ Elite (featuring Theater™ 550 Pro) - This TV capture card incorporates the same advanced video processing technology that ATI developed for high-end televisions. As the premiere TV tuner for the PCI Express platform, Theater 550 Pro is certified by the Imaging Science Foundation (ISF) as proof of its high quality image presentation. ISF is a key component for the Display Standards industry, and is dedicated to improving the quality of electronic imaging.

- HDTV Wonder™ - The only complete add-in TV tuner card solution for easy setup and reception of free-to-air high definition TV broadcasts. Easy to use software includes Personal Video Recorder and scheduling program.

- All-In-Wonder® - The only one-slot solution to feature industry recognized graphics performance and easy-to-use TV tuner functionality.

- Scalability - ATI's graphics and TV tuner products are designed to be scalable and therefore flexible allowing manufacturers to tailor the graphics and television needs of their customers. Using any combination of TV Wonder Elite, HDTV Wonder and All-In-Wonder, ATI can deliver the highest level of television support for Media Center featuring two digital and two analog TV tuners.

"ATI's goal is to deliver the very best video and display quality for the Media Center PC," said Godfrey Cheng, Director, Multimedia Business Unit, ATI Technologies. "With the recent introduction of ATI's Avivo technologies, we are aiming to raise the quality bar higher that what was previously set with ISF certification of the Radeon and Theater products. Manufacturers and customers should expect an amazing Media Center experience when using ATI Radeon and Theater products featuring Avivo technologies."

"We're thrilled that ATI continues to produce excellent graphics and TV tuner solutions that support Windows XP Media Center Edition 2005," said Joe Belfiore, General Manager of the Windows eHome Division at Microsoft Corp. "A top-notch television experience is an important component to offer our Media Center users, particularly as interest in broadband television and HDTV grows."

Niveus Media is offering exceptional solutions featuring ATI's newly announced Radeon® X1300 and Theater 550 Pro.

"We're excited by the combined efforts that ATI Technologies and Microsoft bring to the home theater entertainment PC," said Tim Cutting, CEO, Niveus Media. "Consumers can experience a sensational home theater PC with top tier features and capabilities based on the Niveus Media family of products."

ATI will demonstrate Avivo solutions from October 14 to 16, 2005 at DigitalLife 2005 at the Javits Convention Center in New York City.

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of US $2 billion, ATI has more than 3,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at http://www.ati.com

Contact Information

  • For media inquiries:
    ATI Technologies Inc.
    John Swinimer, Public Relations Manager
    Consumer Products Division
    (905) 882-2600, Ext. 8456
    swinimer@ati.com
    or
    Other ATI Contacts:
    Briana D'Archi, Manager
    Porter Novelli Canada
    (416) 422-7166
    briana.d'archi@porternovelli.com
    or
    For investor relations support, please contact:
    Zev Korman, Investor Relations
    ATI Technologies Inc.
    (905) 882-2600, Ext. 3670
    zev@ati.com