ATI Technologies Inc.

ATI Technologies Inc.

October 17, 2006 06:00 ET

ATI brings enthusiast-class features and performance to the mid-range with the new Radeon'R' X1950 PRO

Features new native CrossFire'TM' technology designed to simplify the multi-GPU experience on a wide range of platforms

MARKHAM, ONTARIO--(CCNMatthews - Oct. 17, 2006) - ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) today announced that it is introducing new levels of performance at a mid-range price point with the new Radeon® X1950 Pro graphics card. Available and shipping today with an estimated street price of US$199 or EUR199 (VAT included), the Radeon X1950 Pro bests competing offerings at the same price in both single-card and dual-card configurations.(1)

The Radeon X1950 Pro is the first graphics card to make use of new native CrossFire™ technology, simplifying the multi-GPU experience by eliminating the need for a branded CrossFire Edition card. Using CrossFire bridge interconnect cables that attach directly to the cards, installation is easy and gamers get a clean, elegant look. Native CrossFire technology also delivers the same high-performance multi-GPU gaming experience CrossFire is known for, enabling high resolutions and refresh rates. The new CrossFire technology works on the same broad range of Intel and AMD platforms that cable CrossFire technology supports, including AMD socket 939 and AM2 motherboards, and Intel® 975X and P965 motherboards.

"The Radeon X1950 Pro is incredibly good value," said Rick Bergman, senior vice president and general manager, PC Business, ATI Technologies Inc. "Bringing ATI's high-end features into the mid-range gives gamers blistering performance and gorgeous image quality that's unmatched at this price. The Radeon X1950 Pro shows that ATI is taking gamers' feedback to heart with the introduction of new native CrossFire technology to make it easier than ever for gamers to get up and running with a CrossFire setup. ATI will continue to enhance CrossFire to be more open, flexible and easy to use, giving gamers the superior performance they expect from our products."

For games that look stunning, the Radeon X1950 Pro includes the same image quality features as ATI's flagship Radeon® X1950 XTX, such as the ability to enable FP16 High Dynamic Range effects with anti-aliasing at the same time. Sharp texture filtering makes certain that every game detail is crisp and clear. Beyond gaming, the Radeon X1950 PRO also provides exceptional video quality when playing today's high-definition media formats, displaying one billion colors, or 10-bit throughout the graphics pipeline.(2) The new card is also HDCP-compliant, including a built-in EEPROM and HDCP key.(3)

With Windows Vista™ on the horizon, the Radeon X1950 Pro is ready to enable the premium experience.(4) Armed with the stability and performance of ATI's Windows Vista drivers, the company recently earned the industry's first graphics hardware Windows Hardware Quality Labs (WHQL) certification for Microsoft's new operating system.

For Folding enthusiasts, the GPU clients now available for Stanford University's Folding@home distributed computing project also support the Radeon X1950 Pro. For information on the project and how you can use your ATI GPU to contribute to disease research, please visit the Folding@home website at

For more information on the Radeon X1950 PRO, native CrossFire technology, or any of ATI's other products please visit

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics, PC platform technologies and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With fiscal 2005 revenues of US $2.22 billion, ATI has more than 4,000 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Important Information Regarding Forward-looking Statements

Certain statements in this news release, including but not limited to the features, performance, pricing and availability of the Radeon® X1950 Pro may be considered "forward-looking". Such forward-looking statements are based on current expectations, and, accordingly, entail various risks and uncertainties. Assumptions applied in making, and potential risks that could cause actual results to differ materially from, such forward looking statements include, among others, software or hardware related issues and conflicts, the developments of new products or technologies and overall system performance. We therefore cannot provide any assurance that such forward-looking statements will materialize. We assume no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or any other reason. Additional information concerning risks and uncertainties affecting our business and other factors that could cause actual results to differ materially from any forward-looking statement is contained in our filings with Canadian and U.S. securities regulatory authorities, including our 2005 Annual Information Form and 2005 Annual Report filed on SEDAR at Our Form 40-F and other filings we make with the U.S. Securities and Exchange Commission are available on EDGAR at

Copyright 2006 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at

(1) Based on comparisons of CrossFire X1950 Pro vs. GeForce 7900 GS SLI and Radeon X1950 Pro vs. GeForce 7900 GS using an Intel Core 2 Extreme X6800 processor-based system, 2GB (2x1GC) DDR 800 (5-5-5-12 timings), on an Asus P5W DH Deluxe motherboard, running Catalyst 8.291 and ForceWare 91.33 BETA. At 1600x1200 8xSuper AA, Quality Adaptive AA, 16xHigh Quality AF for ATI, and 8xSLI AA, Super Sample TRAA, 16xAF, High Image Quality for Nvidia, a CrossFire X1950 Pro configuration is faster than a GeForce 7900 GS SLI configuration in popular games including "Call of Duty 2", "Far Cry", "Half Life 2", "Half Life 2: Lost Coast", "Half Life 2: Episode 1", "Prey" and "Quake 4". At 1600x1200 4xAA 16xAF, a single Radeon X1950 Pro is faster than a single GeForce 7900 GS in popular games including "Call of Duty 2", "Far Cry", "Half Life 2", "Half Life 2: Lost Coast", "Half Life 2: Episode 1", "Prey" and "Quake 4".

(2) A monitor capable of displaying 10-bit color is also required in order to enjoy the benefits of 10-bit color from the Radeon X1950 series.

(3) Radeon X1950 PRO graphics cards built by ATI are HDCP-compliant, including a built-in EEPROM and HDCP key. Other components such as HDCP content and an HDCP-capable display are also required and not provided by ATI Technologies Inc. Third parties have the option of making their Radeon X1950 boards HDCP-compliant as well. If this is an important feature to you, check with the third party board partner prior to purchasing a third party product.

(4) On PCs configured to Microsoft Windows Vista™ Premium system requirements, this product supports the Premium Windows Aero™ User Experience within: Windows Vista Ultimate, Windows Vista Home Premium, Windows Vista Business, Windows Vista Enterprise. Details at

Contact Information

  • ATI Technologies Inc.
    Will Willis
    Senior Public Relations Manager
    (905) 882-2600, ext. 8293
    For investor relations support, please contact:
    ATI Technologies Inc.
    Zev Korman, Investor Relations
    (905) 882-2600, Ext. 3670
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    Sarah Vella
    (416) 644-2270