ATI Technologies Inc.
TSX : ATY
NASDAQ : ATYT

ATI Technologies Inc.

July 25, 2005 06:00 ET

ATI Brings The Ultimate In Audio and Video To Siemens' Two New Powerhouse Mobile Phones

MARKHAM, ONTARIO--(CCNMatthews - July 25, 2005) -

ATI's Imageon™ media processor delivers an unmatched multimedia experience to S75 and SL75 camera phones.

The Imageon™ 2182 media processor from ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) has been included in the new fully featured S75 and SL75 multimedia phones from Siemens to deliver the ultimate in audio and video capabilities. ATI's Imageon 2182 media processor, designed to bring exceptional audio and video quality to mobile phones, drives key features in the premium Siemens phones that include high-resolution color display, 1.3-megapixel digital camera and optimized stereo audio and video streaming, recording and playback.

The Imageon 2182 has a programmable audio engine for CD-quality ring-tones, stereo recording and playback in industry standard formats such as aacPlus™, MP3, Real Audio and WMA while its video engine enables digital video recording, playback and streaming in 3GPP / 3GPP2 industry standard formats. ATI's Powerplay™ power management technology lowers power consumption at all levels of functionality to extend battery life allowing for a longer multimedia experience.

"Innovative, leading-edge products become successful when they have the best technology and are backed by solid brands," said Paul Dal Santo, Vice President and General Manager, Handheld Products. "ATI was selected because our graphics and multimedia solutions are second to none. Together, these two brands give consumers unparalleled confidence in the products they are using, in addition to the tangible benefits such as increased playback time directly resulting from the Imageon media processors."

ATI ships millions of Imageon chips per month in phones from leading handset manufacturers throughout Asia, Europe and North America under various wireless standards and generations, including GSM/GPRS, EDGE, CDMA and WCDMA/UMTS.

For more information on ATI and Imageon processors, please visit www.ati.com.

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of US $2 billion, ATI has more than 3,000 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at http://www.ati.com

Contact Information

  • ATI Technologies Inc.
    Patti Mikula, Senior Public Relations Manager
    PC and Handheld
    (905) 882-2600, Ext. 8809
    pmikula@ati.com
    or
    Other ATI Contacts:
    Porter Novelli Canada
    Derek Baker, Account Supervisor
    (416) 422-7158
    derek.baker@porternovelli.com
    or
    For investor relations support, please contact:
    ATI Technologies Inc.
    Zev Korman, Investor Relations
    (905) 882-2600, Ext. 3670
    zev@ati.com