ATI Technologies Inc.

ATI Technologies Inc.

March 14, 2005 06:00 ET

ATI Delivers High-Quality, High-Performance Audio and Video, Enabling A Rich Multimedia Experience On Mobile Phones




MARCH 14, 2005 - 06:00 ET

ATI Delivers High-Quality, High-Performance Audio and
Video, Enabling A Rich Multimedia Experience On Mobile

MARKHAM, ONTARIO--(CCNMatthews - March 14, 2005) -

IMAGEON® 2282 and 2182 media processors take mobile phones to the next
level delivering breakthrough features such as camcorder functionality,
video streaming and CD-quality ring tones

ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) introduces two new media
processors, IMAGEON® 2282 and IMAGEON® 2182, featuring
groundbreaking multimedia capabilities that can turn a mobile phone into
a high-resolution megapixel digital camera, a high-fidelity digital
audio player and a digital camcorder with streaming video and video
conferencing capabilities. In addition to being fully compliant with the
3GPP mobile media standards, these IMAGEON processors are capable of
delivering high-levels of performance and quality independent of the
host processor.

"Just imagine the freedom of taking the functionality of your camcorder,
MP3 player and digital still camera with you in a package that only
weighs a few ounces," said Ravi Gananathan, Senior Product Marketing
Manager, Handheld Products Group, ATI Technologies Inc. "The new IMAGEON
processors from ATI combine advanced audio and video processing
capabilities to turn mobile phones into mobile entertainment centers."

The flexible and programmable audio engine in the new IMAGEON processors
enable new features such as CD-quality, 3D ring-tones along with
high-quality stereo recording and playback in industry standard formats,
including AMR, AAC, MP3, Real Audio, WMA and MIDI. The video engine
enables a mobile digital video recorder/player and a 3 mega-pixel
digital still camera. In addition, the IMAGEON 2282 provides video
streaming and video conferencing functionality with picture-in-picture

By acquiring CuTE Technologies and establishing an ATI office in India,
ATI has expanded its multimedia expertise to audio processing thereby
strengthening its presence in the mobile phone market. CuTE's audio
expertise allows ATI to provide a full set of industry standard audio
solutions, supporting more than thirteen codecs, all optimized for the
IMAGEON architecture's low power consumption and low memory footprint.

"The best camera is the one you have on hand to capture a memorable
moment. That applies to all media devices," said Gananathan. "Digital
camcorders are the next killer application that carriers and consumers
are looking for on mobile phones. The next generation IMAGEON powered
mobile phones will allow users to be ready when they need to be - to
snap a picture, record a movie or listen to music with no compromise on

Keeping with the ATI tradition, the IMAGEON 2282 and 2182 also deliver
unparalleled visual quality and display features along with ATI's
PowerPlay™ power management technology that offers the lowest power
consumption at all levels of functionality and therefore extends battery

The higher performance IMAGEON 2282 is targeted at the high mid-tier
mobile phone segment while the IMAGEON 2182 targets the mainstream, low
mid-tier segment. All IMAGEON components come with the necessary
software drivers and middleware that is compatible across the product
line, offering OEM customers a time-to-market advantage to introduce the
latest multimedia technologies with ease. Phones powered by the new
IMAGEON processors are expected to ship later this year from leading
handset manufacturers.

ATI is a leader in the design and manufacture of discrete media
processors for mobile phones with more than 20 handset models available
in the market from many of the world's top manufacturers.

For more information on ATI's IMAGEON products, please visit

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of
innovative 3D graphics and digital media silicon solutions. An industry
pioneer since 1985, ATI is the world's foremost graphics processor unit
(GPU) provider and is dedicated to deliver leading-edge performance
solutions for the full range of PC and Mac desktop and notebook
platforms, workstation, set-top and digital television, game console and
handheld device markets. With 2004 revenues of US $2 billion, ATI has
more than 2,700 employees in the Americas, Europe and Asia. ATI common
shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product names
are trademarks and/or registered trademarks of their respective owners.
Features, pricing, availability and specifications are subject to change
without notice.

For media or industry analyst support, visit our Web site at


Contact Information

    For media inquiries: ATI Technologies Inc.
    Patricia Mikula, Public Relations Manager
    Desktop and Handheld Products
    (905) 882-2600, Ext. 8809
    Other ATI Contacts:
    Porter Novelli Canada
    Derek Baker, Senior Consultant
    (416) 422-7158
    For investor relations support, please contact:
    ATI Technologies Inc.
    Janet Craig, Director, Investor Relations
    (905) 882-2600, Ext. 2631