SOURCE: Adaptive Technologies, Inc

Adaptive Technologies, Inc

October 13, 2009 10:10 ET

ATi-ExactTarget Partnership Extends Predictive Analytics Offering to Improve Precision of Target Marketing

PHOENIX, AZ--(Marketwire - October 13, 2009) - Adaptive Technologies, Inc. (ATi), the Intelligent Information(SM) company, has partnered with on-demand email and one-to-one marketing solutions provider ExactTarget to offer SMART Direct Marketing (SMART DM) advanced predictive analytics modeling through a certified integrated solution that provides organizations complete visibility of target marketing activities with predictability for each ExactTarget-generated interaction at the individual customer level.

The ATi-ExactTarget integration raises the bar on measurable outcomes of marketing campaigns and programs with a reliable way to improve results by ensuring that the marketing tactics used will produce a transaction, build a relationship or drive brand awareness with positive returns on target marketing investments.

As a certified ExactTarget Extensions Network partner, ATi provides proprietary SaaS predictive analytics that enable ExactTarget users to make the right offer, to the right customer, at the right time, through the right medium, maximizing the marketing return-on-investment. The inclusive SMART DM Email Marketing Application Dashboard offers clients a GPS with the ability to view, proactively manage, and report the impact of marketing as it increases sales revenues. Clients have the information to take immediate action to improve probabilities and outcomes.

"We are excited about our partnership and the impact it will have on marketers' expectations, as ATi's predictive analytics direct marketing solutions have a proven track record of providing a positive return with an average increase in direct marketing response rates of 20% or greater," said Susan Cordts, president and CEO of Adaptive Technologies, Inc.

ATi is the latest technology partner to join ExactTarget's Extensions Network, a catalog of more than 50 certified integrated partners that have proven their ability to seamlessly integrate with the ExactTarget platform. The Extensions Network also includes other leading technology providers including Coremetrics, Omniture, Webtrends, SLI Systems, Bazaarvoice and ShareThis.

"The partnership between ExactTarget and ATi provides our clients with a new solution to deliver the right offer to the right subscriber at the right time," said Scott Roth, director of integrated partners at ExactTarget. "The power of the two platforms provides marketers a solution to drive higher engagement rates and increase ROI."

The firms announced the new integration at ExactTarget's annual user conference Connections '09, the world's largest gathering of one-to-one marketers. More than 1,300 are attending the three-day conference in Indianapolis that features addresses by three-time New York Times bestselling author Malcolm Gladwell, academy-award winning actress Marlee Matlin and nearly 30 interactive breakout sessions ranging from e-marketing best practices to building multi-channel marketing campaigns.

About Adaptive Technologies, Inc. -- Adaptive Technologies, Inc. (ATi) provides business intelligence and advanced predictive analytics solutions that turn data into intelligent, actionable information. Our software-as-a-service solutions produce Intelligent Information(SM) which improves performance, reduces costs and optimizes relationships. Our automated solution of predictive modeling has proven to dramatically lower marketing costs and increase sales revenues through a simple proposition: only market to those that are interested and those that will respond. We provide the ability to make the right offer, to the right customer, at the right time, through the right medium. Founded in 2001, Adaptive Technologies, Inc. is privately held and based in Arizona. www.adaptiveinc.com.

About ExactTarget -- ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company's software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget's software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John's, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot, Liberty Mutual Group and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

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