ATI Technologies Inc.

ATI Technologies Inc.

March 01, 2005 07:30 ET

ATI Introduces Affordable Graphics Upgrade to Improve Gaming, Photo Editing and Video Playback Experience in PCs


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: ATI TECHNOLOGIES INC.

TSX SYMBOL: ATY
NASDAQ SYMBOL: ATYT

MARCH 1, 2005 - 07:30 ET

ATI Introduces Affordable Graphics Upgrade to Improve
Gaming, Photo Editing and Video Playback Experience in
PCs

MARKHAM, ONTARIO--(CCNMatthews - March 1, 2005) - ATI Technologies Inc.
(TSX:ATY)(NASDAQ:ATYT) -

New RADEON® X300 SE HyperMemory™ graphics cards from ATI improve
overall system performance and visual quality for price-sensitive
customers

ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) today introduced RADEON®
X300 SE HyperMemory™ graphics solutions, excellent upgrades for PC
users looking to affordably improve their PC gaming, photo editing and
video playback experiences. New RADEON X300 SE cards pair ATI's
HyperMemory technology with the advanced data-transfer capabilities of
PCI Express systems to share system memory for graphics processing,
improving system value and performance.

"Customers who upgrade to the RADEON X300 SE HyperMemory graphics
solution, either when purchasing their PC or adding it to their existing
system, can dramatically improve their overall experience," said Rich
Heye, Vice President and GM, Desktop Discrete Products, ATI Technologies
Inc. "Games, photo editing software and other media all run with
superior performance and provide a richer user experience with RADEON
X300 SE HyperMemory cards."

HyperMemory dynamically and intelligently uses system memory storage for
real-time graphics processing. The amount of local memory is reduced
without compromising overall performance. The sharing of system
resources allows users to get the upgrade benefits of a traditional
graphics card for much lower prices.

HyperMemory family of products are based on ATI's award winning graphics
architecture, which deliver best-in-class performance in gaming and
video playback. The DirectX 9 cards are supported by ATI's CATALYST™
suite of software which is well known in the industry for its robust
feature set, performance and stability.

HyperMemory cards are shipping now and will soon be available from ATI
and its board partners including:



- ABIT - Info-Tek Corporation
- ASUS - MSI
- Club3D - PALIT
- Connect3D - SAPPHIRE
- Diamond - TUL
- Gigabyte - VisionTek
- Hightech Information Systems


For more information on this or other ATI products please visit
www.ati.com.

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of
innovative 3D graphics and digital media silicon solutions. An industry
pioneer since 1985, ATI is the world's foremost graphics processor unit
(GPU) provider and is dedicated to deliver leading-edge performance
solutions for the full range of PC and Mac desktop and notebook
platforms, workstation, set-top and digital television, game console and
handheld device markets. With 2004 revenues of US $2 billion, ATI has
more than 2,700 employees in the Americas, Europe and Asia. ATI common
shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product names
are trademarks and/or registered trademarks of their respective owners.
Features, pricing, availability and specifications are subject to change
without notice.

For media or industry analyst support, visit our Web site at
http://www.ati.com

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    For media inquiries:
    ATI Technologies Inc., Patricia Mikula
    Public Relations Manager, Desktop and Handheld Products
    (905) 882-2600, Ext. 8809
    pmikula@ati.com
    or
    Other ATI Contacts:
    Porter Novelli Canada
    Derek Baker, Senior Consultant
    (416) 422-7158
    derek.baker@porternovelli.com
    or
    For investor relations support, please contact:
    ATI Technologies Inc.
    Janet Craig, Director, Investor Relations
    (905) 882-2600, Ext. 2631
    janet@ati.com