ATI Technologies Inc.

ATI Technologies Inc.

August 23, 2006 06:00 ET

ATI unleashes the new performance king for gamers: introducing the Radeon'R' X1950 XTX

Most powerful consumer GPU, new GDDR4 and fansink technology results in the best game performance'1' using half the processors of competing solutions

MARKHAM, CANADA--(CCNMatthews - Aug. 23, 2006) - Gamers have a lot to be excited about as today ATI (TSX:ATY)(NASDAQ:ATYT) announced its new flagship graphics card family, the Radeon® X1950 series. The new Radeon® X1950 XTX and Radeon® X1950 CrossFire™ Edition work together or individually to deliver the ultimate gaming performance available today. Even in "extreme high definition" resolutions, the Radeon X1950 family beats competing single or dual-slot solutions using only half the processors'1'. The Radeon X1950 series also boasts outstanding image quality features resulting in the best looking games possible. On September 14th, both the Radeon X1950 XTX and Radeon X1950 CrossFire Edition will ship from retailers, system integrators, with an estimated street price of US$449 or EUR399 (VAT included) for each card. The Radeon X1950 family will also be available shortly from leading OEM vendors, including Dell.

Along with high frame rates, the Radeon X1950 family delivers uncompromised image quality. Only ATI's graphics processors provide the ability to combine FP16 High Dynamic Range effects with anti-aliasing to render the most realistic game environments possible. Sharp texture filtering capabilities also ensure that every detail in every scene is rendered. This combination of high performance and image quality results in the most immersive experience available today.

The Radeon X1950 employs the latest memory technology of GDDR4 to deliver blazing performance. With an effective data rate of 2 GHz, the new cards are easily capable of rendering fast frame rates at high resolutions, or maximizing image quality settings for gamers running at more mainstream resolutions. Accompanying the addition of GDDR4, the Radeon X1950 also introduces a new fansink that results in cooler, quieter operation.

"The Radeon X1950 gives gamers exactly what they want - super high frame rates and the best looking games possible, with image quality features that can't be found anywhere else" said Rick Bergman, senior vice president and general manager, PC Business, ATI Technologies Inc. "With the new Radeon X1950, ATI is introducing new technology in GDDR4, setting the performance benchmark even higher with the ultimate gaming solution available today."

The Radeon X1950 provides comprehensive compatibility for the latest technologies:

For games: Get what you pay for - single-slot cards that make use of two GPUs rely on driver profiles to ensure gamers get the best performance from the card. Like any dual-GPU solution, scaling can vary wildly between games, resulting in gamers making use of only a fraction of the hardware paid for. A single Radeon X1950 XTX delivers 100 percent performance, 100 percent of the time in single-card mode without the need to rely on driver profiles, so gamers can push the card to its limits in every game, delivering the best value for their money. The Radeon X1950 series are also supported by ATI's Catalyst® suite of software for CrossFire gaming, ensuring gamers have easy ongoing access to software updates for performance, stability and added features.

For multimedia: Making use of ATI's Avivo™ technology, the Radeon X1950 family delivers ATI's highest performing video decode of the latest high-definition video formats. The Radeon X1950 family is also capable of displaying one billion colors, or 10-bit throughout the graphics pipeline'2'. Lastly, the Radeon X1950 is also HDCP-compliant, including a built-in EEPROM and HDCP key'3'.

For Windows Vista™: The Radeon X1950 family is ready to deliver the premium Windows Vista experience'4' with exceptional driver stability and performance.

ATI also announced today that it is bringing high performing graphics cards at very attractive price points to all segments by way of the new Radeon® X1900 XT 256MB, Radeon® X1650 PRO, and Radeon® X1300 XT. For more information on this announcement, please see the relevant press release. For more information on the Radeon X1950 family, or any of ATI's other products please visit

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics, PC platform technologies and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With fiscal 2005 revenues of US $2.22 billion, ATI has more than 3,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Important Information Regarding Forward-looking Statements

Certain statements in this news release, including but not limited to the features, performance, pricing and availability of the Radeon® X1950 XTX and Radeon® X1950 CrossFire™ Edition, may be considered "forward-looking". Such forward-looking statements are based on current expectations, and, accordingly, entail various risks and uncertainties. Risks that could cause actual results to differ materially from such forward-looking statements include potential software or hardware-related issues or conflicts, the development of new products or technologies, overall system performance and other unforeseen risks. We therefore cannot provide any assurance that such forward-looking statements will materialize. We assume no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or any other reason. Additional information concerning risks and uncertainties affecting our business and other factors that could cause actual results to differ materially from any forward-looking statement is contained in our filings with Canadian and U.S. securities regulatory authorities, including our 2005 Annual Information Form and 2005 Annual Report filed on SEDAR at Our Form 40-F and other filings we make with the U.S. Securities and Exchange Commission are available on EDGAR at

Copyright 2006 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at

'1' Based on comparisons of CrossFire X1950 vs. Quad SLI and Radeon X1950 XTX vs. GeForce 7950 GX2 using an Intel Core 2 Extreme X6800 processor-based system, 1GB (2x512MB) DDR 800 (5-5-5-12 timings), on an Asus P5W DH Deluxe motherboard, running Catalyst 8.282 and ForceWare 91.33 BETA. At 2560x1600 4xAA 8xAF, CrossFire X1950 is faster than QuadSLI in popular games including "Call of Duty 2", "Elder Scrolls IV: Oblivion" (with HDR, no AA), "Far Cry", "F.E.A.R.", "Half Life 2: Episode 1", and "Serious Sam 2" (with HDR, no AA). At 1600x1200 14xSuperAA/16xSLIAA 16xAF, CrossFire X1950 is faster than QuadSLI in popular games including "Call of Duty 2", "Far Cry", "F.E.A.R.", "Half Life 2: Episode 1", "Prey" and "Quake 4". At 2560x1600 4xAA 8xAF, a Radeon X1950 XTX is faster than a GeForce 7950 GX2 in popular games including "Elder Scrolls IV: Oblivion" (with HDR, no AA), "Far Cry", "F.E.A.R.", "Half Life 2: Episode 1", "Quake 4", and "Serious Sam 2" (with HDR, no AA). At 1600x1200 maximum AA 16xAF, a Radeon X1950 XTX is faster than a GeForce 7950 GX2 in popular games including "Call of Duty 2", "Far Cry", "F.E.A.R.", "Half Life 2: Episode 1", "Prey", and "Quake 4".

'2' A monitor capable of displaying 10-bit color is also required in order to enjoy the benefits of 10-bit color from the Radeon X1950 series.

'3' Radeon X1950 graphics cards built by ATI are HDCP-compliant, including a built-in EEPROM and HDCP key. Other components such as HDCP content and an HDCP-capable display are also required and not provided by ATI Technologies Inc. Third parties have the option of making their Radeon X1950 boards HDCP-compliant as well. If this is an important feature to you, check with the third party board partner prior to purchasing a third party product.

'4' On PCs configured to Microsoft Windows Vista™ Premium system requirements, this product supports the Premium Windows Aero™ User Experience within: Windows Vista Ultimate, Windows Vista Home Premium, Windows Vista Business, Windows Vista Enterprise. Details at

Contact Information

  • ATI Technologies Inc.
    Will Willis
    Senior Public Relations Manager
    (905) 882-2600, ext. 8293
    High Road Communications
    Sarah Vella
    (416) 644-2270
    For investor relations support, please contact:
    ATI Technologies Inc.
    Zev Korman,
    Investor Relations
    (905) 882-2600, Ext. 3670