SOURCE: Atigeo

December 15, 2008 09:00 ET

Atigeo and Nakea Announce Strategic Partnership to Deliver Next-Generation Personalization Services to Businesses

BELLEVUE, WA--(Marketwire - December 15, 2008) - Atigeo, a data intelligence technology innovator, and Nakea, a leading services developer of on-demand website management tools for SMBs (Small and Medium Businesses) and enterprises, have formed a strategic partnership to bring next-generation personalization services to businesses. Under the terms of the partnership, Nakea will integrate powerful website content management services of its Nakea Site Manager solution with Atigeo xPatterns, an expert-systems-based technology platform exposed as a web service, to enable website owners to rapidly deliver highly personalized content to their customers and audiences.

The Nakea Site Manager (NSM) solution empowers business customers and non-technical users to create, publish, manage, and optimize web content. Atigeo xPatterns' sophisticated relevance algorithms enhance Nakea Site Manager's suite of web content management services with personalization tools that empower website publishers to quickly and easily personalize website content, such as news and merchandise, and to create customized email and mobile communications based on customers' unique preferences.

"Generic website content and email campaigns not only alienate consumers, but also tarnish companies' brands," said Chris Nakea, CEO of Nakea. "With today's competitive climate, many companies are adopting marketing and sales strategies to reflect a more personalized approach to engaging and interacting with their customers. We are excited to partner with Atigeo to deliver best-in-class personalization tools to our customers that are quick and easy to deploy."

"Our aim is to empower companies to create compelling interactions with their customers, building customer and brand loyalty," said Michael Sandoval, CEO of Atigeo. "By enabling Nakea's popular Nakea Site Manager with the Atigeo xPatterns platform, we're making it easier for companies to dynamically personalize websites and email communications in real time with razor sharp accuracy based on each individual customer's priorities."

About Atigeo xPatterns

Atigeo xPatterns is an expert-systems-based technology platform, designed with simplicity and ease of use in mind. Atigeo xPatterns makes it easy to transform generic websites and email correspondence to customized interactions based on consumers' unique interests and desires. Businesses can be up and running within a day with compelling personalization -- with no customization or licensing costs -- rapidly realizing all the advantages of deep customer engagement and differentiation.

About Nakea

Since 2005, Nakea has been creating powerful and simple-to-use web content publishing and interactive tools for small and medium size businesses. The company's flagship product, Nakea Site Manager, is considered by many to be best-in-breed for Web Content and User Experience Management Tools for SMBs. The company is headquartered in Bellevue, Washington and is privately held. To learn more about Nakea, please visit our site at www.nakea.net. For media inquiries, please contact press@nakea.net or Toll Free: (800) 951-3317 | Seattle: (425) 451-4792 | Fax: (425) 637-7760.

About Atigeo

Founded in 2005, Atigeo specializes in a new breed of data intelligence technology that enables individualized interactions and experiences of unprecedented relevance. The company is headquartered in Bellevue, Washington and is privately held. To learn more about Atigeo, please visit www.atigeo.com.

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