SOURCE: Powered, Inc.

Powered, Inc.

February 17, 2009 08:30 ET

Atkins Expands Community and Customer Experience With Powered, Inc.

Atkins Community Provides New Free Tools to Help Users Meet Personal Weight Loss Goals

AUSTIN, TX--(Marketwire - February 17, 2009) - Powered, the social marketing company, announced today that Atkins Nutritionals Inc. has launched a new phase of its innovative Atkins online community (http://community.atkins.com) that allows members to come together to get advice, share stories and learn about the company's powerful approach to weight loss and weight management. Adding to its commitment to help those looking to succeed in weight loss goals, Atkins has provided several free online tools to help members set and share personal goals, track progress, record private thoughts and find others with similar goals to help move through the weight loss journey.

"As our relationship with Powered has evolved over the years, we are proud to see an ongoing increase in consumer activity surrounding the community. Since the launch of this community in October 2008, we have experienced over 17,000 members joining in order to help one another by sharing stories and advice. In fact, in the first 100 days since inception we've seen an average of 575 posts per day," said Jennifer McGhee, VP Marketing for Atkins. "We are committed in our continuing work with Powered to serve our members with an innovative free community that other weight loss organizations only offer as part of a paid engagement."

In addition to existing access to the Atkins nutritionist's blog, discussion forums and product reviews, The Atkins Community will now feature the following free tools:

  • Body Mass Index (BMI) Calculator -- The BMI Calculator will calculate current BMI, set realistic weight loss goals, recommend which Atkins Phase to start with, and what members can do in order to start their weight loss journey.


  • Weight and Net Carb Trackers -- Fill out weight or net carb intake for a given day for a quick, easy reference to track weight loss progress through easy to read graphs.


  • Private Journals -- A private journal for "your eyes only," that is easily accessed via a user profile. All entries will be saved so users can go back and accurately track their weight loss journey.


  • Collection of Low Carb Atkins Recipes -- For easy access to all low carb recipes, members can browse for meal ideas at www.atkins.com/Recipes.aspx, and bookmark favorites for storage in their profile.

"Atkins is a forward-thinking organization in the way it interacts with its customers, and we are very proud to see how the Atkins Community has grown and look forward to overseeing its continuing evolution," said Ken Nicolson, CEO of Powered. "We expect more organizations to follow Atkins' lead in embracing social marketing techniques in order to best serve the needs of their consumer audiences."

Registration is quick, easy and free. Register today at http://community.atkins.com to get access to these new community discussion features.

About Powered

Austin-based Powered is driving the evolution of social marketing with intelligent programs that engage consumers and drive business results. The world's most innovative brands including HP, iVillage, Motorola, RadioShack, and Sony rely on Powered for intelligent social marketing programs that drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Powered is the only social marketing provider that offers community management, relevant engagement, insightful measurement and dedicated expertise to ensure that clients engage their target audiences, develop sustainable relationships and achieve bottom-line results. For more information, please visit www.powered.com.

About Atkins Nutritionals Inc.

Atkins Nutritionals Inc., a leading player in the $2.4 billion dollar weight control nutrition category, offers a powerful lifetime approach to weight loss and weight management. Atkins™ is a flexible program that helps individuals take control of their weight and health, while tailoring to their specific needs. The Atkins Diet ™ emphasizes the consumption of adequate protein, high fiber vegetables, fruits and good fats while promoting reduced levels of carbohydrates and avoidance of refined carbohydrates and sugar. Backed by over 50 scientific studies and consumer success stories, the Atkins approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals Inc. manufactures and sells a variety of nutrition bars and shakes designed around the nutrition principles of the Atkins Diet. The Atkins line of products appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available in more than 30,000 locations throughout the U.S. and internationally. For more information, please visit atkins.com.

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