SOURCE: Business RadioX

Business RadioX

January 15, 2015 10:00 ET

Atlanta Business Radio Features SalesLoft and C-Suite Advisors

Tami McQueen and Nancy Chorpenning Discuss the Importance of Using Other Business Services to Help Yourself

ATLANTA, GA--(Marketwired - January 15, 2015) - On January 5th, 2015, Atlanta Business Radio welcomed Tami McQueen of SalesLoft and Nancy Chorpenning to the studio. Host Lee Kantor spoke to these women about the services offered by their businesses.

Tami McQueen is a marketing and communications strategist with over nine years of experience in B2B and B2C markets. McQueen joined SalesLoft to scale the marketing team and lead digital, content marketing, and inbound lead generation initiatives across multiple platforms. There has been tremendous growth in the past year with SalesLoft. Users can search by industry, title and location for prospects. This service has made it much easier and faster than copying and pasting names to find potential prospects.

SalesLoft has a team on the marketing side that is working consistently on informing their audience. Something they have to consider is translation between companies and age differences.

"It could definitely be a challenge," said McQueen. "But you have to look at what does the buyer need? What does the user need? What problems are they facing in the industry that we can provide value to?"

SalesLoft has gone from four employees to forty in less than a year. They have also had an astonishing income increase from $200,000 to $4.6 million in annual revenue. The corner-turner for SalesLoft is believing in the art of specialization in the sales process. They focus on finding prospect leads and closing the deals, as well as on content marketing and thought leadership.

Nancy Chorpenning is the founder and managing director for C-Suite Advisors. The main motive of C-Suite Advisors is working with business owners, particularly women entrepreneurs, who are trying to scale their business. There is a high amount of struggle if business owners try to do this on their own.

"You've got to figure out what those priorities are, and what your highest and best good is, and what's important to you," said Chorpenning. "Very often, women forget to ask for help. We are so independent and if we would just ask for help from our peers, from different service providers, our partners, and our spouses, then life would be so much easier."

Entrepreneurs know it's time to scale their business when they feel like they're "tipping into overwhelm" and don't know which issue to look at first. Sometimes everything seems like a high priority and that's usually not the case. C-Suite Advisors helps businesses in the area they need it most, whether that be accepting, marketing, etc.

To learn more about SalesLoft and C-Suite Advisors, listen to the entire interview on Atlanta Business Radio.

About Atlanta Business Radio:

Each week, LIVE from the BusinessRadioX® studio in Sandy Springs, Lee Kantor and Stone Payton interview Atlanta, Georgia's top businessmen and businesswomen to learn what makes them the best at what they do. Podcasts are also available at Atlanta Business Radio.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they're doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don't have to worry about being ambushed or talking in "sound bites." Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://www.businessradiox.com.

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