June 10, 2008 11:20 ET

Atlanta's 11Alive Launches New Local Entertainment Website,

ATLANTA, GA--(Marketwire - June 10, 2008) - WXIA-TV, Atlanta's 11Alive, today announced the launch of Metromix Atlanta (, a hip, fresh and dynamic new site for socially active taste-makers and young professionals looking for the latest in local trends and hotspots. Through a searchable database of up-to-the-minute entertainment listings -- plus unique stories and user-generated content -- Metromix provides the best local coverage of restaurants, bars and clubs, events, music, movies and TV.

Metromix features a distinctly Atlanta-centric point-of-view on where to go and what to do. "Our database is deep and current, with nearly 5,000 listings for Atlanta restaurants, bars and clubs, as well as reviews, features, neighborhood guides, trend pieces, blogs and videos," said managing producer Mark LaClaire. "From a wide variety of talented writers, photographers and editors our efforts to cover the metro area have been immense and we're looking forward to working with the community to continually advance and evolve our coverage of Atlanta's entertainment scene while all along providing an exciting experience for our visitors."

Key Metromix advertising categories span industry segments eager to capture the attention of active 21- to 34-year-olds with high disposable income, including movie studios, liquor, financial services, auto, telecom and fashion, as well as local restaurants, bars and clubs, music venues and retail. Metromix will help advertisers make a strong impact with customizable rich media solutions, integrated ad units and unique sponsorship opportunities. Moreover, by having a local events team, Metromix is uniquely positioned to offer advertisers an integrated online and offline solution to not only have their brands seen, but to be experienced as well.

As announced last year, Tribune Interactive and Gannett Co. formed a joint venture to expand Metromix into over 40 markets, including 25 of the top 30 markets. Metromix Atlanta is the 15th Metromix site to have launched across the nation and will be the latest addition to Gannett's Atlanta portfolio of products that also includes WXIA and WATL.

"We know that more and more consumers, especially 21- to 34-year-olds, turn to the Internet for lifestyle and entertainment needs," said Senior Executive Producer Mary Fiorello. "With the addition of Metromix, we have a nationally recognized brand with a hyper-local feel to fit the needs of this highly attractive audience. We are excited to launch a new content platform that connects advertisers with this desirable target audience."


Gannett Co., Inc. is a leading international news and information company that publishes 101 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns more than 750 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company. Newsquest publishes more than 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 22 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including, one of the most popular news sites on the Web.


Metromix is a national network of local entertainment websites that targets 21- to 34-year-olds and provides information on where to go and what to do. Formed through a joint venture between Tribune Interactive and Gannett Co., Inc., two of the country's largest media companies with newspapers, TV stations and websites in the nation's top markets, Metromix is currently operating in 15 markets and is planning rapid expansion into 25 of the top 30 markets. Metromix has received a number of awards, including EPpy Awards for Best Entertainment Site and Best Overall Design as well as a Digital Edge Award for Best Advertising Program. The network currently attracts over 2.0 million monthly unique visitors and generates over 20 million monthly pageviews.

Contact Information

  • Contact:
    Mary Fiorello