Atlas Polar Company Limited

Atlas Polar Company Limited

September 09, 2010 11:58 ET

Atlas Polar Launches a Dynamic New Look

TORONTO, ONTARIO--(Marketwire - Sept. 9, 2010) - Atlas Polar Company Limited is moving boldly into the post recession market with a powerful new look. The Toronto based company, which represents the finest names in truck mounted equipment, including HIAB Cranes, MultiLift Hooklifts & Moffett Forklifts, is beginning the integration of a new logo, into its corporate identity and marketing program. (The logo design and integration are being handled by Rapport Communications & Design.)

The logo is designed to showcase the strength of the company and support the category leading products it represents.

"At Atlas Polar we've always believed that it's all about quality. And it's a belief that our customers all share. The positioning line, 'It's all about quality and the accompanying value proposition 'The Atlas Polar Quality Edge' are more than just slogans. They are a direct reflection of our commitment to our customer current and new." says Steve Parr, Atlas Polar Product Manager.

"With market leading brands, and an unmatched service and support network, we're working hard to bring our customer the best combination of quality and value. Our new logo and positioning reflect those qualities and the confidence our customer have always had in us."

The new Atlas Polar identity is being integrated into every visual area of the company from building and vehicle signage to advertising and promotion to the Atlas Polar web site.

"Building a new identity is a very exciting process." says Mr Parr, "Especially when we know we are being supported by the finest products of their kind in the industry."

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Contact Information

  • Atlas Polar