SOURCE: Atomized

February 22, 2016 10:30 ET

ATOMIZED Appoints Marketing Technology Veteran Jon Lee as Chief Technology Officer and Launches Additional API Implementations

Executive Will Oversee Creative Visualization Platform's "Connectors" Product Launch and Ongoing Expansion

ATLANTA, GA--(Marketwired - Feb 22, 2016) - ATOMIZED™, the first campaign management tool designed for omni-channel creative asset management and visualization, today announced that Jon Lee has been named Chief Technology Officer. Lee's first action as CTO is overseeing the launch of Connectors, a new ATOMIZED™ initiative that allows the company's technology to seamlessly integrate with other popular software used by marketing departments.

ATOMIZED™ now connects directly with hundreds of martech platforms like Facebook, Twitter, Instagram, Vine, YouTube, Workfront, Jira and WordPress, and will continue to add integrations on an ongoing basis. The product removes significant technological barriers for marketers and provides them with access to a powerful content management calendar that can easily connect to the tools they already use to launch, manage, and measure their cross-channel campaigns.

Lee joins ATOMIZED™ with more than a decade of experience as a product and development executive and brings deep expertise in skilled API implementation. In the new role, he will be tasked with scaling ATOMIZED™'s enterprise "software as a service" platform to perform for hundreds of brand and agency clients, managing the company's product roadmap, and ensuring that the platform's code allows for continued integration with other marketing technology and hardware partners.

"Technology has dramatically changed how marketing is planned, executed and measured. It only makes sense for us to have a top technologist lead our efforts to help facilitate this transition for marketers," said Chris Gomersall, CEO and founder of ATOMIZED™. "Jon has had a hand in many of the most important emergent marketing technologies of the past decade, so he knows what advertisers want and how these tools help them. His addition will be crucial in further building out ATOMIZED™'s software to help marketers integrate and manage all of their assets across the exploding number of channels and platforms."

Lee was most recently with Brandtix, a London-based global index platform for real time athlete brand value analytics, where he served as senior vice president of product management. Prior to that, he held senior product roles at Sears Holdings, BLiNQ Media, Oracle and Vitrue. An engineer by training, Lee holds multiple patents for delivering targeted content to consumers on their mobile devices based on their location and social media use.

"Marketing is a process that's only grown more complex in recent years," said Lee. "Advertisers have more options than ever, and while they've made leaps and bounds, using new tools to buy and serve their ads across multiple platforms, there has been very little development in helping them to manage and seamlessly integrate all of their assets and creative executions internally. ATOMIZED™ has built a system that solves a very common problem, and I'm eager to help guide the company's technology."

About ATOMIZED
ATOMIZED™ is the first dynamic cloud-based visual content calendar for brand marketers and their agencies. Its patent-pending technology captures every cross-screen and cross-platform creative execution for a campaign in one elegant, central repository. Atomized helps marketers more efficiently manage their creative planning and deployment and optimize their campaign performance across all media channels‎ while still maintaining a unified voice.

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