SOURCE: Sitecore


February 07, 2011 10:03 ET

The ATP and Sitecore Will Discuss How to Ace Integrated Marketing at the Online Marketing Summit 2011

Presentation Will Highlight Optimizing Content Marketing Efforts Across Digital Channels to Increase Customer Acquisition and Retention

SAN FRANCISCO, CA--(Marketwire - February 7, 2011) - Sitecore today announced its participation in the Online Marketing Summit 2011. At this year's Summit, Sitecore and customer, ATP, the global governing body of the men's professional tennis circuit, will discuss how to leverage digital channels including Web, mobile, social media, and email marketing to grow community and drive revenue. In addition, Sitecore will be exhibiting and demonstrating its extensive online marketing capabilities, campaign management and multivariate testing tools as an event sponsor.

WHO: John Phillips, SVP of Digital Marketing, ATP
Erick Mott, VP of Community, Sitecore

WHAT: The Online Marketing Summit annual event, the premier educational event for marketing, Internet and business professionals.

WHEN: Summit dates are February 7-11, 2011. The speaking session is Wednesday, February 9th at 10:30 AM as part of the "Integrated Marketing & Strategy" track.

WHERE: The Westin Gaslamp Quarter, San Diego, California

Summit attendees and other members of the community can join the conversation and follow @Sitecore on Twitter with the #oms11 hashtag. Related resources: Focus on Community blog post and video

About the ATP

The ATP is the governing body of the men's professional tennis circuits -- the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 63 tournaments in 32 countries, the ATP World Tour showcases the finest male athletes competing in the world's most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the ATP World Tour battle for prestigious titles and South African Airways 2011 ATP Rankings points at Grand Slams (non ATP events), ATP World Tour Masters 1000, ATP World Tour 500 and ATP World Tour 250 events. At the end of the season only the world's top 8 ranked men's singles players and top 8 doubles teams, based on their performance throughout the year, will qualify to compete for the last title of the season at the Barclays ATP World Tour Finals. Held at The O2 in London, the event will officially crown the 2011 ATP World Tour No.1 in singles and doubles. For more information, please visit

About Sitecore

Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 27,000 dynamic websites with Sitecore including ATP World Tour, Computer Associates, ISS, Lloyd's of London, Microsoft, Omni Hotels, Siemens, Thomas Cook and The Knot.

Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.

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