SOURCE: Atrua Technologies, Inc.

May 02, 2005 09:00 ET

Atrua Continues Growth Momentum With Global Corporate Expansion

CAMPBELL, CA -- (MARKET WIRE) -- May 2, 2005 -- Atrua Technologies, Inc. (, the pioneer and foremost innovator of Intelligent Touch Controls™ for mobile phones and other mobile devices, today announced a corporate expansion in response to strong global demand for its industry-leading touch control solutions. Ray Holzworth, who formerly headed operations at Transmeta Corporation, has joined Atrua as vice president of operations and Doug McArthur, formerly Fujitsu's director of Biometric Sensor Products Group, has joined the company as director of marketing for computing and embedded solutions. Atrua has also expanded its global presence by opening a local sales and technical support center in Taiwan.

In addition to his role as vice president of operations at Transmeta, Holzworth has held senior leadership positions in operations and engineering at Advanced Micro Devices, Triscend, and Harris Semiconductor. "Ray's extensive background in high-volume semiconductor operations is a tremendous addition to our strong management team. Ray's expertise enables us to continue expanding operations to address the enthusiastic customer response we are receiving to our unique touch-control solutions," said Anthony Gioeli, president and CEO of Atrua.

"The opening of our office in Taiwan increases our operations, sales, and technical support capabilities in that important region," added Gioeli. The recently opened Taiwan office adds to Atrua's other global offices including Japan, Singapore, and Belgium. Atrua recently announced partnerships in China with mobile phone manufacturer Yulong and mobile software provider Pollex Mobile, formerly Hopen Mobile, and in Europe with mobile network operator Swisscom Mobile.

Atrua's highly efficient embedded solutions enable customers to create new applications for touch controls and deliver products that perform better, cost less, and consume less power. Atrua's Intelligent Touch Control features also provide the company's Intelligent Fingerprint Recognition capability, which provides fingerprint recognition accuracy that exceeds even that of traditional fingerprint authentication sensors.

McArthur, formerly director of Fujitsu's Biometric Sensor Products Group, joins Atrua's marketing team as director of computing and embedded security to help the company address the market demand for these applications. "Doug's joining Atrua affirms our increasing industry leadership in all types of touch control solutions and fuels our ability to address new applications," said Carl Temme, vice president of marketing for Atrua.

About Atrua Technologies, Inc.

Atrua Technologies, Inc. is the industry's leading provider of intelligent touch controls, a new class of user input device that improves ease of use and convenience for advanced applications and services on today's mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company has created Atrua Wings™, a family of products that utilize Atrua's touch processing technology to convert finger movements into user commands. Designed for mobile devices, Atrua Wings enables one-touch commands that increase gaming excitement, accelerate access to mobile data services, secure financial transactions through fingerprint recognition, and improve navigation. The company's backers include Blue Run Ventures (formerly Nokia Venture Partners), Ericsson Venture Partners, Acer Technology Ventures, NeoCarta Ventures and Intel Capital. For more information please visit

All Atrua product names are trademarks of Atrua Technologies, Inc. All other company and product names are trademarks or registered trademarks of their respective owners.

Contact Information

  • Editorial Contact:
    Valerie Christopherson
    Bock Communications
    +1 714-540-1030 ext. 17

    Atrua Technologies Inc.
    1696 Dell Avenue
    Campbell, CA 95008 USA