May 31, 2005 09:00 ET

Atrua Expands Support for Growing Market: Opens New Office in Korea

Local Team Provides Responsive Sales and Technical Support to Korean Customers; Furthers Atrua's Reputation for Best-in-Class Support

CAMPBELL, CA and KOREA -- (MARKET WIRE) -- May 31, 2005 -- Atrua Technologies, Inc. (, the pioneer and foremost innovator of Intelligent Touch Controls™ for mobile phones and other mobile devices, today announced that the company is continuing its expansion in the global marketplace by opening a new sales and technical support center in Korea. Atrua has opened the new support office to provide more of the signature world-class support that it has become known for in Korea and other major global markets.

"Korea is one of the premiere marketplaces for innovative new technologies, particularly those improving usability to support its advanced base of mobile phone applications and data services," said Anthony Gioeli, president and CEO of Atrua. "Atrua's intelligent touch control solutions directly address Korea's wireless market needs, providing the most compelling technology to enhance mobile games and to make mobile data services faster and more convenient to use. We are committing new offices to ensure that our partners in Korea, with our growing list of design wins, are fully supported with the most advanced intelligent touch control solutions available on the market today."

With the expansion in Korea, Atrua's global presence includes Belgium, Japan, Singapore and Taiwan. The company recently announced partnerships with global market leaders such as Swisscom Mobile, Sicap and Yulong.

Atrua was also recently named to the prestigious Red Herring 100, the one hundred hottest private companies in North America. Atrua was selected for this honor from more than 900 leading private company candidates.

Atrua Wings™, Atrua's flagship product line, provides a compelling value proposition to both mobile phone makers and network operators by providing unprecedented capabilities not available from any other user input device that improve the usability of mobile phones through easy mastery of games, multimedia applications and mobile data services. Utilizing the company's proprietary intelligent touch processing technology, Atrua Wings detects and converts intuitive finger movements into rich and responsive control capabilities, including fingerprint recognition. Phones equipped with Atrua Wings are enabled with advanced user controls that enhance the mobile gaming experience and improve handset navigation as well as one-touch commands that accelerate m-commerce and other mobile transactions.

About Atrua Technologies, Inc.

Atrua Technologies, Inc. is the industry's leading provider of intelligent touch controls, a new class of user input device that improves ease of use and convenience for advanced applications and services on today's mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company has created Atrua Wings™, a family of products that utilize Atrua's touch processing technology to convert finger movements into user commands. Designed for mobile devices, Atrua Wings enables one-touch commands that increase gaming excitement, accelerate access to mobile data services, secure financial transactions through fingerprint recognition, and improve navigation. The company's backers include Blue Run Ventures, (formerly Nokia Venture Partners), Ericsson Venture Partners, Acer Technology Ventures, NeoCarta Ventures and Intel Capital. For more information please visit

All Atrua product names are trademarks of Atrua Technologies, Inc. All other company and product names are trademarks or registered trademarks of their respective owners.

Contact Information

  • Editorial Contact:
    Valerie Christopherson
    Bock Communications
    +1 714 540 1030 ext 17

    Atrua Technologies Inc.
    1696 Dell Avenue
    Campbell, CA 95008 USA