Cogeco Câble inc.
TSX : CCA

October 26, 2006 23:59 ET

Attention Business/Financial Editors:

MONTREAL, Oct. 30 - Cogeco Cable announced today a major
upgrade of its High Definition (HD) television offering. Most of Cogeco
Cable's Digital Television subscribers in Québec will now have access to
eleven HD channels, eight of which are in French and three in English.
"The growing popularity of large TV screens confirms it: our customers
are constantly looking for exceptional image and sound quality when they watch
television," indicated Ron Perrotta, Vice President, Marketing, Cogeco Cable.
"We are putting all our efforts towards providing the best HD offering
possible. Only two months after launching five new HD channels in Ontario, we
are proud to provide our customers with the most complete French HD offering
available in Québec. And we will continue to improve our offer in the coming
year, as more and more channels offer HD programming."
Cogeco's Passeport customers with a HD receiver can access the HD service
for only $2.99 per month. In most of their Quebec territories, Cogeco Cable
will offer access to 11 HD channels, seven of which are owned by Astral Media,
the largest operator of specialized television in French, Pay TV and Pay Per
View TV in Canada. Subscribers will now be able to watch shows on SRC
(Montreal), CBC (Montreal), Canal Vie, HiSToRiA, Ztélé, Canal D, Séries +,
VRAK.TV, CTV (Toronto) and Global (Toronto). Subscribers will benefit from a
vast array of HD shows, including Tout le monde en parle, Desperate
Housewives, CSI and Métamorphose. Furthermore, subscribers of the HD service
also subscribing to Super Ecran (SE) will have access to High Definition Super
Ecran at no additional cost.
Cogeco Cable has gained close to 80,000 new Digital Television customers
during its 2006 fiscal year ended August 2006. "The diversity, quality and
control of our Digital services are the elements on which we base our
development work," concluded Mr. Perrotta. "This approach is perfectly in line
with Cogeco Cable's customer-oriented tradition.

ABOUT COGECO CABLE

Cogeco Cable (www.cogeco.ca), a telecommunications company offering a
diverse range of services to its customers in Canada and in Portugal, is the
second largest cable operator in Ontario, Québec and Portugal in terms of the
number of basic service customers served. The Corporation invests in
state-of-the-art broadband network facilities, delivers a wide range of
services over these facilities with great speed and reliability at attractive
prices, and strives to provide both superior customer care and growing
profitability to satisfy its customers' varied electronic communication needs.
Through its two-way broadband cable infrastructures, Cogeco Cable provides its
residential and commercial customers with analog and digital video and audio
services, high-speed Internet access as well as telephony services. The
Corporation provides about 1,556,000 revenue-generating units (RGU) to
approximately 1,477,000 homes passed in its Canadian service territory and
629,000 RGUs to approximately 826,000 homes passed in its Portuguese service
territory. Cogeco Cable's subordinate voting shares are listed on the Toronto
Stock Exchange (CCA).

Contact Information

  • For further information: Marie Carrier, Director, Corporate
    Communications, (514) 874-2600