Attitude Beer Holding Co. Announces the Construction of Its Next World of Beer Tavern in Milford, CT

NORTH PALM BEACH, FL--(Marketwired - May 20, 2015) - Attitude Drinks Incorporated ("the Company") (OTC PINK: ATTD) announced today Attitude Beer Holding Co., a subsidiary of Harrison, Vickers, & Waterman, Inc., has signed a lease for its second World of Beer Tavern in the Connecticut Post Westfield Mall, a Westfield LLC property, located in Milford, CT.

With a premier location in the largest mall in Connecticut, the World of Beer Tavern will occupy over 5,000 square feet and will enhance the shopping experience of visitors at the super regional shopping center. In addition, this new World of Beer Tavern, located at the busy crossroads of I-95, Post Road and Merritt Parkway, will be a destination for area residents who enjoy craft beer, superior food and quality service. Construction is set to begin January 2016, with the opening scheduled for April 2016.

Roy Warren, CEO of Attitude Drinks, Inc., stated, "We are very pleased to announce the construction of the next World of Beer Tavern, having just opened in West Hartford, CT. New England WOB, LLC is currently in discussions for additional locations in the Connecticut and metro Boston area, with the goal to open as many taverns as possible in a strategic and prudent manner."

According to the Brewers Association (BA), the national organization that represents the interests of small and independent craft brewers in the U.S., the Craft Beer industry is a booming market, which averaged 10.9% growth over the past decade. Of the 2,822 breweries operating in 2013, craft breweries represented 2,768, or 98% of the total. In 2014, the overall beer market produced $101.5 billion in sales with the craft beer market responsible for $19.6 billion, up from $14.3 billion in 2013.

About Attitude Drinks Incorporated
Attitude Drinks is an innovative and opportunistic beverage brand development company with a current focus on the full commercialization of a pure milk recovery drink, exploiting recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® Recovery is sold in select local and regional markets including colleges, convenience stores, fitness centers and gyms, as well as online. For more information, please visit www.attitudedrinks.com.

About Harrison, Vickers, & Waterman, Inc.
Harrison, Vickers and Waterman is the owner of Attitude Beer Holding Co. Attitude Drinks Incorporated is the majority owner of Harrison, Vickers and Waterman.

About World of Beer
Since opening its first tavern in Tampa, Florida in 2007, WOB has grown to 70 locations in 18 states. What began as a neighborhood tavern to sample great craft beers and swap beer-talk for co-founders Scott Zepp and Matt LaFon is becoming a unique cultural phenomenon celebrating the world of craft beers, great food and camaraderie. Centered on a diverse selection of local and global craft beers, delicious "tavern fare" and live music, WOB offers the best craft variety on the planet to the beer aficionado and casual beer fan alike. Learn more about World of Beer at www.worldofbeer.com

About New England WOB, LLC
New England WOB, LLC, was established in 2013 to franchise and develop World of Beer locations in their New England based territory. Stamford, Connecticut was the first location launched during the summer of 2014, and NEWOB opened its second restaurant in West Hartford, Connecticut in January 2015 and is planning to continue the aggressive roll out of new units. NEWOB's two managing directors are Glenn Straub and Dan Cecil both of Palm Beach County Florida. Glenn and Dan have broad business experience as entrepreneurs, operators and developers, having managed numerous businesses and commercial real estate ventures.

Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the Company's expansion plans to become an active owner of craft beer taverns, the size of the industry, the Company's growth opportunity and potential to generate revenue New England World of Beer's intent to open a second restaurant in West Hartford, Connecticut in January 2015. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements and include the Company's ability to complete its intended expansion in a timely manner and the other factors discussed in the Business and Management's Discussion and Analysis sections in our Annual Report on Form 10-K for the year ended March 31, 2014 and subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov.