SOURCE: Attitude Drinks Inc.

June 22, 2011 08:44 ET

Attitude Drinks Announces Great State/Blue Coast Extends Distribution of Phase III® to 6,000 Retail Accounts

PALM BEACH GARDENS, FL--(Marketwire - Jun 22, 2011) - Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD), an innovative beverage brand development company, announced today that its distribution partner, Great State/Blue Coast Beverages, has confirmed it will begin distributing Phase III® to its entire network of retail accounts, which presently numbers about 6,000. Great State/Blue Coast is responsible for the distribution of several successful brands, and is one of the leading beverage distributors among convenience stores, including Tedeschi Food Shops, in New England.

"Since our agreement in March 2011, Great State/Blue Coast has brought our product into 190 Tedeschi Food Shop convenience stores, and now it's exciting to see what this next phase in our relationship brings," said Jack Shea, Executive Vice President of Sales for Attitude.

"Great State/Blue Coast decided to extend its product reach for Phase III following the completion of a 90-day initial test market in Boston. Their retail account, Tedeschi Food Shops, has indicated positive sell-through for our product and they were very encouraged by these initial results. Great State/Blue Coast is helping us expand our markets in the food, convenience, specialty, fitness and drug channels, primarily in Massachusetts and New Hampshire," commented Roy Warren, CEO of Attitude.

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative beverage brand development company with a focus on ready-to-drink beverages. Phase III® is the Company's first, functional, pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit

This news release contains forward-lookingstatements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

Contact Information