SOURCE: Attitude Drinks Inc.

July 25, 2011 14:05 ET

Attitude Drinks Brings Phase III® to Long Island Market Under Agreement With Baseline Beverage Distributing Ltd.

PALM BEACH GARDENS, FL--(Marketwire - Jul 25, 2011) - Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD), owner of the Ready-to-Drink (RTD) real milk beverage brand Phase III® Recovery, announced today that it has signed a distribution agreement with Baseline Beverage Distributing, Ltd. ("Baseline") of Deer Park, New York. Under the terms of the agreement, Baseline will distribute Phase III ® Recovery drink in Nassau and Suffolk Counties, which are part of the Long Island, New York metropolitan area. A major New York market lying east of Manhattan, Long Island is home to over 7.5 million people, with approximately 3 million concentrated in the Nassau and Suffolk counties (source: 2010 U.S. Census).

Nassau Baseline currently distributes a variety of water, enhanced water and sports drinks to health clubs and convenience stores throughout Nassau and Suffolk countries. Baseline currently distributes the full line of Polar Beverage brands and O Water by Nantucket Nectars. "We are excited to have the opportunity to distribute Phase III Recovery. This one-of-a-kind beverage enables us to expand our presence within gyms and fitness clubs, as well the convenience store channel on Long Island," said Ken Rottkamp, COO of Baseline. "The good news is that reorders of Phase III Recovery are already strong, and we are just getting started."

Roy Warren, CEO of Attitude, stated, "Baseline is an experienced beverage distributor who has put Phase III in one of the nation's most densely populated regions of the U.S. We expect to continue to increase sales in the Mid-Atlantic region as a result of this key relationship."

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

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