SOURCE: Attitude Drinks Inc.

March 28, 2011 00:01 ET

Attitude Drinks Continues Phase III ® Media Blitz With Commercial Airing on South Florida's WILD 95.5 FM Radio

PALM BEACH GARDENS, FL--(Marketwire - March 28, 2011) -  Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD), an innovative beverage brand development company, announced today the extension of its comprehensive national media outreach and advertising campaign to boost sales of its Phase III ® Recovery Drink. A radio advertising campaign was launched on February 28, 2011. Phase III is currently featured in radio commercials voiced by Kevin Rolston, co-host of the WLDI-FM WILD 95.5 Morning Team radio. The show reaches approximately 200,000 persons aged 12 and up residing in the West Palm Beach-Boca Raton metropolitan area. In addition to being heard on the radio, you can listen to Kevin Rolston's daily webcast live and on-demand at, Monday through Friday, from 6 am to 10 am EDT.

"We look forward to continuing to build momentum for our Phase III brand, while supporting our local distribution partners with premium product advertising. In the West Palm Beach-Boca Raton area, Phase III is achieving initial sales success and we feel that this radio program will continue to support the growth and take us to a whole new level," said Roy Warren, CEO of Attitude Drinks.

"The WILD Morning Show has been on WILD 95.5 FM radio for over 10 years, and draws tens of thousands of listeners each day. We believe that this youth-centric radio program, combined with the endorsements by Kevin Rolston, a fitness-focused and beloved radio personality, complements Phase III's image as an innovative beverage for those who participate in sports and fitness," commented Niki Fuller, Vice President, Brand Manager of Attitude Drinks.

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III ® Recovery Drink is the company's first, functional milk drink exploiting recent scientific evidence of the benefits of milk and protein as an exercise recovery aid. The February 2010 launch of Phase III marks the first time a sports drink has been formulated based on pure milk. For more information, visit

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

Contact Information

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    Roy Warren
    Attitude Drinks, Inc.
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