SOURCE: Attitude Drinks, Inc.

February 18, 2011 08:05 ET

Attitude Drinks Delivers Shipment of Phase III® to Lone Star Distribution

Begins Marketing Product to Over 5,000 Retailers Nationwide

PALM BEACH GARDENS, FL--(Marketwire - February 18, 2011) - Attitude Drinks (OTCBB: ATTD), an innovative brand development company, announced today that the Company has completed delivery of its first shipment of Phase III® Recovery Drink to Lone Star Distribution ("Lone Star"), pursuant to a previously announced distribution agreement between the two companies. With product in-hand, Lone Star has begun marketing Phase III in both Vanilla and Chocolate flavors to it's over 5,000 retailers. Lone Star's warehouses are located in Texas, Florida, Georgia and Connecticut, with a satellite office in New York.

One of the nation's leading distributors of sports and nutrition supplements and functional beverages, Lone Star specializes in bringing innovative products to gyms, fitness centers and nutrition specialty stores. "We look forward to increasing our sales in key metropolitan markets represented by Lone Star. The Dallas-Fort Worth-Arlington, Texas market alone is by population the 4th largest metropolitan area based on the U.S. Census. Lone Star is targeting this area as well as many other high-growth consumer markets such as New York and Boston that can create strong sales for Phase III this year," said Roy Warren, CEO of Attitude Drinks.

John Hoffmann, CEO & President of Lone Star Distribution, commented, "At Lone Star our mission is to represent the most trusted brands and innovative sports nutrition products in the industry. Phase III Recovery's unique formulation and progressive marketing makes it the perfect addition to our portfolio."

About Attitude Drinks, Inc.
Attitude Drinks, Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® Recovery Drink is the company's first, functional milk drink exploiting recent scientific evidence of the benefits of milk and protein as an exercise recovery aid. The February 2010 launch of Phase III marks the first time a sports drink has been formulated from real milk. For more information, visit

About Lone Star Distribution
Lone Star Distribution one of the largest distributors for premium sports, fitness and nutrition supplements in the United States. With multiple offices and distribution centers, Lone Star is the supplier of choice for major chains and independent gyms, retailers and online health & fitness stores nationwide and internationally. For more information, visit  

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

Contact Information

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    Roy Warren
    Attitude Drinks, Inc.
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