SOURCE: Attitude Drinks Inc.

January 10, 2011 08:00 ET

Attitude Drinks Enters Into Multi-State Distribution Agreement With Lone Star Distribution

Representative to Over 5,000 Retailers in the United States and Internationally

PALM BEACH GARDENS, FL--(Marketwire - January 10, 2011) - Attitude Drinks (OTCBB: ATTD), an innovative brand development company, announced today that it has entered into an agreement with Lone Star Distribution ("Lone Star") to distribute the Company's pure milk, ultra-filtered, shelf stable Phase III® Recovery Drink in both Vanilla and Chocolate flavors.

Lone Star is one of the leading distributors of sports and nutrition supplements and functional beverages covering national and international markets. Lone Star presently serves over 5,000 U.S. retailers with a concentration on gyms, fitness centers and nutrition specialty stores. Lone Star has a widespread presence throughout the country, with warehouses in Texas, Florida, Georgia and Connecticut, and a satellite office in New York.

"As consumers implement their New Year's resolutions and gym memberships peak, Lone Star provides us with a stronger and broader distribution base to reach our primary target audience of on-the-go consumers and fitness enthusiasts. With distribution partners like Lone Star and the launch of new flavors, like Phase III Vanilla, we continue to capitalize on the mounting scientific evidence that real milk optimizes muscle recovery, endurance and re-hydration post-exercise," said Roy Warren, CEO of Attitude Drinks.

John Hoffmann, CEO & President of Lone Star Distribution, commented, "Phase III Recovery is an exciting new beverage to add to our product roster which will add value to the customers we supply. I expect the drink should grow rapidly in sales at Lone Star based on the strong interest we've received from our customers."

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® Recovery Drink is the company's first, functional milk drink exploiting recent scientific evidence of the benefits of milk and protein as an exercise recovery aid. The February 2010 launch of Phase III marks the first time a sports drink has been formulated from real milk. For more information, visit www.attitudedrinks.com.

About Lone Star Distribution
Lone Star Distribution one of the largest distributors for premium sports, fitness and nutrition supplements in the United States. With multiple offices and distribution centers, Lone Star is the supplier of choice for major chains and independent gyms, retailers and online health & fitness stores nationwide and internationally. For more information, visit www.lonestardistribution.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

Contact Information

  • Contact:
    Roy Warren
    Attitude Drinks, Inc.
    561.799.5053
    Email Contact