Attitude Drinks Inc. Acquires Majority Stake in Harrison, Vickers, & Waterman Inc.

NORTH PALM BEACH, FL--(Marketwired - Apr 27, 2015) - Attitude Drinks Inc. (OTC PINK: ATTD), an innovative and opportunistic beverage brand development company is proud to announce today their purchase of a majority stake in Harrison, Vickers, & Waterman, Inc., (OTC PINK: HVCW), the owner of Attitude Beer Holdings Co., which is a Joint Venture Partner of New England WOB, LLC, a franchise developer of "World of Beer Taverns." 

New England WOB, LLC is an Area Developer developing and operating "World of Beer" franchises in the state of Connecticut and the Boston metropolitan area. World of Beer is an organization with approximately 70 company owned and franchised strategically themed craft beer restaurants in 18 states. Most World of Beer locations serve craft beer on 50 rotating taps and offer over 500 different local, regional, and imported bottled beer selections along with unique craft sprits and "Tavern Fare," all served in a welcoming atmosphere by highly trained servers with in-depth beer knowledge.

Attitude Drinks Inc. currently is a partner in the West Hartford, CT location and has an option to invest in the Stamford, CT location. The Company plans to utilize HVCW and HVCW's Attitude Beer Holdings Co. ownership as an independent vehicle for several World of Beer restaurants in New England WOB, LLC's territory. Attitude Drinks Inc. currently owns 70% of the outstanding common stock of HVCW and Series B Preferred Stock with voting rights equal to 51% of the outstanding votes of all voting securities of HVCW. Since opening the West Hartford, CT tavern this past February, the operating results of the tavern have exceeded expectations.

According to the Brewers Association (BA), the national organization that represents the interests of small and independent craft brewers in America, the Craft Beer industry is a booming market, which averaged 10.9% growth over the past decade and of the 2,822 operating breweries in 2013, craft breweries represented 2,768 or 98% of all U.S. operating breweries. In 2014, the overall beer market produced $101.5 billion with the craft beer market responsible for $19.6 billion, up from $14.3 billion in 2013. 

Roy Warren, CEO of Attitude Drinks Inc., commented, "I am excited about our incredible opportunity as we continue to implement our growth strategy. Our long term plan is to expand our investment in WOB franchises and diversify our business by building a premier beverage marketing company, not only in protein drinks, but also in the craft beer industry, a double digit growth market. Concurrently, we are planning to take our premier protein drink online, which should allow us to reach a much wider audience and sell our product at a discounted rate. Attitude Drinks Inc. remains focused on maximizing profits and shareholder value; and with our new acquisition, we believe that our future looks more than promising to investors and consumers."

About Attitude Drinks, Inc.
Attitude Drinks, Inc. is an innovative and opportunistic beverage brand development company with a current focus on the full commercialization of a pure milk recovery drink, exploiting recent scientific evidence, confirming the benefits of milk and protein as an exercise recovery aid. Phase III® Recovery is sold in select local, regional and national markets including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, please visit www.attitudedrinks.com.

About Harrison, Vickers, & Waterman, Inc.
Harrison, Vickers, & Waterman was established in New York City on October 2014 as a direct lender and consulting firm providing capital and asset based lending. As of recently, Harrison, Vickers, & Waterman, Inc., has shifted its business focus and is now the current owner of a majority of the voting rights of Attitude Beer Holding Co., a which prior to the acquisition was a subsidiary of Attitude Drinks Inc. Attitude Drinks Inc. has the option to purchase 51% of each franchise developed by fast growing New England WOB, LLC, an Area Developer of World of Beer franchises, a unique concept leading the development of the craft tavern category.

About World of Beer
Since opening its first tavern in Tampa, Florida in 2007, WOB has grown to 70 locations in 18 states. What began as a neighborhood tavern to sample great craft beers and swap beer-talk for co-founders Scott Zepp and Matt LaFon is becoming a unique cultural phenomenon celebrating the world of craft beers, great food and camaraderie. Centered on a diverse selection of local and global craft beers, delicious "tavern fare" and live music, WOB offers the best craft variety on the planet to the beer aficionado and casual beer fan alike.

Learn more about World of Beer at www.worldofbeer.com

About New England WOB, LLC
New England WOB, LLC was established in 2013 to franchise and develop World of Beer locations in their New England based territory. Stamford, Connecticut was the first location launched during the summer of 2014, and NEWOB opened its second restaurant in West Hartford, Connecticut in January 2015 and is planning to continue the aggressive roll out of new units. NEWOB's two managing directors are Glenn Straub and Dan Cecil both of Palm Beach County Florida. Glenn and Dan have broad business experience as entrepreneurs, operators and developers, having managed numerous businesses and commercial real estate ventures.

Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the Company's expansion plans to build several restaurants, size of the industry, effect of the online business reach much larger audience, the promising future, the Company's intent to diversify its business and build a premier beverage marketing company and New England World of Beer's intent to open a second restaurant in West Hartford, Connecticut in January 2015. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements and include the Company's ability to complete its intended expansion in a timely manner and the other factors discussed in the Business and Management's Discussion and Analysis sections in our Annual Report on Form 10-K for the year ended March 31, 2014 and subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov.