SOURCE: Attitude Drinks Inc.

November 10, 2010 10:30 ET

Attitude Drinks Inc. Announces Distribution Agreement With Sand Dollar Distributors LLC

PALM BEACH GARDENS, FL--(Marketwire - November 10, 2010) - Attitude Drinks (OTCBB: ATTD) today announced an agreement for distribution of Phase III Recovery with Sand Dollar Distributors LLC. As a rapidly expanding, exclusively non-alcoholic premium distribution system in Florida and once the largest Red Bull distributor in the Southeast, Sand Dollar services over 3,500 stores including convenience, nutrition, drug and grocery. They currently range in locations from Sebastian to Key West, Florida.

Sand Dollar will carry both flavors of Phase III, including chocolate and the newly introduced vanilla flavor, throughout Florida.

"We are pleased to find such a capable distributor right in our own back yard to service the retail markets for Phase III Recovery and plan to enjoy a long, mutually rewarding business together," said Roy Warren, CEO of Attitude Drinks. "Our relationship with Sand Dollar has come at a perfect time as we begin to ramp up our public relations and marketing efforts."

Norm Lubus, General Manager of Sand Dollar, commented, "We are growing our business with committed and innovative brand owners and we know the time is right for this scientifically advanced, real milk, sports recovery drink. We are excited to help Attitude Drinks establish this brand in our markets."

About Attitude Drinks Inc.: 
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III 'Recovery'® is the company's first, functional milk drink exploiting recent scientific evidence of the benefits of milk and protein as an exercise recovery aid. The February 2010 launch of Phase III marks the first time a sports drink has been formulated from real milk. For more information, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

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