SOURCE: Attitude Drinks Inc.

December 12, 2011 08:27 ET

Ingles Markets to Sell Attitude Drinks' Phase III® Recovery Drink

PALM BEACH GARDENS, FL--(Marketwire - Dec 12, 2011) - Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD), owner of the Ready-to-Drink (RTD) real milk beverage brand Phase III® Recovery, announced today that Ingles Markets, Incorporated has authorized sales of Phase III® Recovery Drink in Ingles' home market of Asheville, NC. Effective immediately, Phase III® Recovery will be merchandised in 30 Ingles Markets stores in the Asheville area.

Roy Warren, CEO of Attitude Drinks, commented, "We are excited with the authorization of Phase III in Ingles in their home market. We expect to repeat the initial success of Phase III in the Southeast as we have done in New England. The authorization in Ingles is the first step in that process."

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative beverage brand development company with pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit

About Ingles Markets, Incorporated
Ingles Markets, Incorporated is a leading supermarket chain with operations in six southeastern states. Headquartered in Asheville, North Carolina, the Company operates 203 supermarkets. In conjunction with its supermarket operations, the Company also operates 70 neighborhood shopping centers, all but 12 of which contain an Ingles supermarket. The Company's Class A Common Stock is traded on The NASDAQ Stock Market's Global Select Market under the symbol IMKTA. For more information, visit Ingles' website at

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties the forward-looking events referred to in this release might not occur.

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