SOURCE: Attitude Drinks Inc.

July 14, 2011 08:30 ET

Attitude Drinks' Phase III® Clinical Trial Results Presented at the National Strength & Conditioning Association Conference

PALM BEACH GARDENS, FL--(Marketwire - Jul 14, 2011) - Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD), an innovative beverage brand development company, announced that on July 8, 2011, at the world-leading sports nutrition symposium, the National Strength and Conditioning Association (NSCA) Conference, Dr. Jordan R. Moon of the United States Sports Academy (USSA) presented his findings of a clinical study conducted on Attitude's Phase III® Recovery Drink.

Dr. Moon discussed the benefits of using Phase III in post-exercise recovery to dozens of researchers, coaches, and trainers at the NSCA conference. "This was the first study comparing practical recovery drinks with different blends of carbohydrates, proteins, and fats. The results clearly show the advantages of drinking Phase III over Gatorade, Chocolate Milk, or Muscle Milk," he said.

Key findings presented also included:

  • Using practical servings, the study found that when subjects drank roughly one Muscle Milk, one chocolate milk, or 54 oz of Gatorade, one Phase III produced the optimal recovery by allowing subjects to exercise longer than any other drink.
  • Phase III outperformed generic chocolate milk. Chocolate milk has emerged as an ideal recovery drink after exercise by demonstrating greater recovery compared to Gatorade and other sugar-based recovery drinks. Phase III, with a 1:1 carbohydrate to protein blend, was determined to enhance recovery beyond what the data has shown for chocolate milk.
  • Athletes looking to get the most out of their training should consume a recovery drink within the first hour after exercise with the same ratio of carbohydrates to protein found in a Phase III recovery drink (1:1).

"Through Dr. Moon's research conducted at the world-renowned USSA, the benefits of Phase III were scientifically proven to outperform Gatorade, Muscle Milk and generic chocolate milk. We were thrilled that this data was presented to a broad spectrum of exercise scientists, sports practitioners, and health and fitness professionals. We believe Phase III represents a true breakthrough in sports exercise recovery," said Roy Warren, CEO of Attitude. Details of the study are available for review at www.attitudedrinks.com.

About the NSCA
The National Strength & Conditioning Association is the worldwide authority on strength and conditioning, supporting and disseminating research-based knowledge and its practical application to improve athletic performance and fitness. The NSCA, a 501(c)3 nonprofit membership and certification organization, is comprised of more than 40,000 leaders in 190 countries in the field of strength & conditioning research, education, coaching and administration. The NSCA offers the first strength & conditioning certification to be nationally accredited by the National Commission for Certifying Agencies (NCCA), and has been nationally accredited since 1993. For more information, visit http://www.nsca-lift.org/.

About The USSA
The United States Sports Academy is an independent, non-profit, accredited, special mission sports university created to serve the nation and world with programs in instruction, research, and service. The United States Sports Academy is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools. The role of the Academy is to prepare men and women for careers in the profession of sports. For more information, call 251-626-3303 or visit www.ussa.edu.

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

Contact Information