SOURCE: Attitude Drinks Inc.

January 28, 2011 08:15 ET

Attitude Drinks' Phase III® Recovery Outperforms Gatorade and Chocolate Milk in Recent Study

PALM BEACH GARDENS, FL--(Marketwire - January 28, 2011) - Attitude Drinks (OTCBB: ATTD), an innovative beverage brand development company, announced today that in a recent clinical trial conducted by the United States Sports Academy (www.ussa.edu), the Company's Phase III ® Recovery Drink proved to be more effective in exercise recovery compared to leading sports beverage brand Gatorade and generic chocolate milk. The full results of the USSA study will be posted to Attitude Drinks' website by early next week.

According to the results of the study, "Phase III was the only drink that significantly outperformed Gatorade and chocolate milk." The principal investigator of the study, Dr. Jordan Moon, stated, "When considering all the data, Phase III recovery produced the greatest all around recovery compared to Gatorade, Muscle Milk, and generic chocolate milk. The 1:1 ratio of carbohydrates to protein appears to be an ideal ratio for a recovery drink after intense training."

Roy Warren, CEO of Attitude Drinks, Inc., stated, "This landmark study confirmed what we already knew -- Phase III is a superior product that is positioned to successfully compete against Gatorade and other protein-based drinks like Muscle Milk. Phase III's pure milk-based formulation, patented processing, great taste and now, clinically proven performance, are what set us apart in the industry."

About The USSA

The United States Sports Academy is an independent, non-profit, accredited, special mission sports university created to serve the nation and world with programs in instruction, research, and service. The United States Sports Academy is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools. The role of the Academy is to prepare men and women for careers in the profession of sports. For more information, call 251-626-3303 or visit www.ussa.edu.

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit www.attitudedrinks.com.

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

Contact Information