SOURCE: Attitude Drinks Inc.

January 11, 2011 08:00 ET

Attitude Drinks Receives First Order From Sand Dollar Distributors

PALM BEACH GARDENS, FL--(Marketwire - January 11, 2011) - Attitude Drinks (OTCBB: ATTD) announced today that Sand Dollar Distributors LLC ("Sand Dollar") has placed its first order for Phase III® Recovery Drink. The order is for immediate delivery and includes both Chocolate and Vanilla flavored Phase III. Based in Pompano Beach, Florida, Sand Dollar serves over 3,500 stores, including convenience, nutrition, drug and grocery, in Central and South Florida.

"This constitutes our first direct store delivery shipment of Phase III in Florida and activates our previously announced agreement with Sand Dollar," said Roy Warren, CEO of Attitude Drinks. "We are excited with our great start to the New Year and look forward to sales growth beginning in our local market of Florida."

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III 'Recovery'® is the company's first, functional milk drink exploiting recent scientific evidence of the benefits of milk and protein as an exercise recovery aid. The February 2010 launch of Phase III marks the first time a sports drink has been formulated from real milk. For more information, visit

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

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