SOURCE: Attitude Drinks Inc.

January 07, 2011 16:00 ET

Attitude Drinks Receives First Shipment of Vanilla Flavored Phase III Recovery Drink

To Begin Filling Orders From Newly Signed National Distributors

PALM BEACH GARDENS, FL--(Marketwire - January 7, 2011) -  Attitude Drinks (OTCBB: ATTD), an innovative beverage brand development company, announced today that it has received its first truckload of Vanilla flavored Phase III® Recovery, the world's first shelf-stable, real milk recovery drink developed exclusively by Attitude Drinks. Attitude Drinks now can begin to fill orders for both Chocolate and Vanilla Phase III Recovery from its newly signed distributors. Product distributors include High Five Distributors, Sand Dollar and Great State/Blue Coast, which cover markets in New York City, Florida and New England, respectively.

Roy Warren, CEO of Attitude Drinks, said, "We continue to receive very positive preliminary results from sales of our Chocolate Phase III recovery drink in Palm Beach County Fitness centers and select drug, grocery and convenience stores in New York City. We have averaged or exceeded about four cases per month with our chocolate flavor only in fitness centers throughout South Florida, and are now excited to add our highly anticipated flavor, vanilla, to the coolers."

Warren added, "We continue to implement a distribution strategy that is focused on the fifteen largest markets for beverages in the United States and will continue to pre-sell in four sales channels: grocery, convenience, drug and specialty sports and fitness. We are also in the process of developing key working partnerships with regional direct store delivery beverage distributors in the U.S. We look forward to announcing additional distribution partnerships in the near future."

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III 'Recovery' is the company's first, functional milk drink exploiting recent scientific evidence of the benefits of milk and protein as an exercise recovery aid. The February 2010 launch of Phase III marks the first time a sports drink has been formulated from real milk. For more information, visit

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

Contact Information

    Roy Warren
    Attitude Drinks Inc.
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