Material Insight

October 28, 2005 14:19 ET

Attracting Hard to Reach Talent is Taking Unconventional Tactics

Attention: Arts/Entertainment Editor, Assignment Editor, Lifestyle Editor, Tech/Telecomm Editor CALGARY, ALBERTA--(CCNMatthews - Oct. 28, 2005) - With competition for talent growing fierce in Calgary, it's taking more unconventional means to recruit not only oil field workers but seasoned technology talent.

One consulting firm focused on providing resources to fast-growing businesses, particularly in the technology space, is launching an exclusive entertainment and networking event on Thursday, November 3rd at The Uptown Theatre to attract intermediate to senior developers. Titled, Picture This, the event will be a rare opportunity for Material Insight's clients - Calgary technology companies like Evoco and Pandell - to connect with the hard-to-reach software developer community.

"We introduce Calgary talent to some of the city's most enterprising and ambitious young businesses," explained Shelley Kuipers, president of Material Insight. "It's our role to find people who can drive growth - not only star performers, but individuals who are challenged and motivated by getting in on the ground floor and being part of fast-evolving environments."

Finding proven software developers who are a fit with emerging business has become more difficult in the last year.

"We've seen demand for people double in the last eight months, as our clients have ramped up their pace of growth," commented Kuipers. "At the same time, the respected technology talent that weathered the market slump in 2000 is now being aggressively pursued."

Picture This is Material Insight's first of a series of events designed to attract developers. The entertainment will be cult movie, Office Space, to be shown in a private room at The Uptown Theatre where local microbrewery beer will flow freely.

About Material Insight
Material Insight is a practical service company that helps small and medium-sized businesses to grow aggressively. We assist emerging companies, including many software leaders, in technology-based sales and marketing, product managment and recruitment. /For further information: www.materialinsight.com/ IN: ECONOMY, ENTERTAINMENT, LABOUR, TECHNOLOGY

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