SOURCE: C3 Metrics

C3 Metrics

July 15, 2011 09:26 ET

Attribution Modeling? C3 Metrics Co-Founder Speaks on "Cracking the Code" at Data Management Summit

NEW YORK, NY--(Marketwire - Jul 15, 2011) - C3 Metrics, a media analytics company, today announced that its Chief Operating Officer and Co-Founder, Jeff Greenfield, will take the stage at next week's Data Management Summit in Deer Valley, Utah to discuss how attribution modeling fits into today's landscape of online media measurement.

The Data Management Summit, taking place July 17-20, brings together brands, agencies and media companies to discuss best practices and the most important issues facing the digital marketing industry.

On day three of the conference, July 20, Greenfield will participate on a panel discussion titled, "Cracking the Attribution Code." The session will focus on the problems the industry has faced with the last-click attribution model and provide an overview of attribution best practices that allow marketers to gain a more complete and accurate picture of campaign performance. The session will be moderated by Brian Morrissey, editor in chief of Digiday, and co-panelists include: Michael Kauschansky, SVP of insights and analytics for Havas Digital; Pascal Bensoussan, chief strategy officer for Aggregate Knowledge; and Lori Goldberg, SVP of client services for TraffIQ.

For more information on upcoming events, visit:

About C3 Metrics:
C3 Metrics is Attribution Made Simple. The C3 Metrics proprietary decision engine delivers actionable attribution modeling, allowing marketers to measure the true value of all marketing channels -- making complex media analytics simple. Headquartered in New York, C3 Metrics provides a SaaS solution for agencies, brands and publishers to solve the "last click" and data overload problems of online marketing optimization. A two-year client case study for one of C3 Metrics' advertising partners has demonstrated a 75 percent revenue increase versus baseline with only a 12 percent increase in advertising spend. For more information, visit:

Contact Information

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