ATU Local 113

ATU Local 113

March 10, 2008 11:15 ET

ATU 113: Toronto Transit Workers Show Multilingual TV Ads at City Hall Launch of "Worth a Million" Public Awareness Campaign

TORONTO, ONTARIO--(Marketwire - March 10, 2008) - Toronto's transit workers' union today launched the largest public awareness campaign in the union's history with a preview of evocative television ads that showcase both the value and the valour of their members who work for the Toronto Transit Commission.

Hundreds of ATU 113 members crowded into Toronto City Hall's Council Chamber to hear their President, Bob Kinnear, introduce the campaign and the television ads.

At the same conference, leading environmentalist and former Ontario Cabinet Minister Marilyn Churley unveiled her special report: "Toronto without Transit: We Couldn't Afford It." The report concludes that the environmental, economic and health benefits to Toronto of the TTC total at least $12 billion a year. That works out to an average of over a million dollars per year per TTC worker.

The TV ads will air hundreds of times on local Toronto television stations CBC, CITY-TV, CP24 OMNI1 and OMNI2 over the next few weeks. For the OMNI stations, the ads have been translated into Italian, Portuguese, Cantonese and Mandarin.

"Many of our passengers speak languages other than English and we want to reach out to them as well," ATU 113 President Bob Kinnear told the media conference. "We value their patronage and we want them to understand more about us."

The campaign will also feature display ads in every TTC bus, streetcar and subway car, as well as large posters in subway stations.

A special website, WorthaMillion.ca, was launched today as well. The site includes all the ads in all the languages, Churley's Special Report, and a short, innovative video summary of the report.

Visitors to WorthaMillion.ca can also enter a random draw to win a free TTC Monthly Metropass and "Worth a Million" T-shirts by taking a three-question online survey. One Metropass and five T-shirts will be awarded every day until April 30.

For more information or to arrange interviews with Bob Kinnear, contact Bill Reno (416) 223-7366.

Contact Information

  • Reno Associates
    Bill Reno
    (416) 223-7366