SOURCE: ATWEC Technologies Inc.

August 28, 2007 11:05 ET

ATWEC Technologies Inc. Names Cherkinian & Company as Agency of Record for Public Relations Communication

MEMPHIS, TN--(Marketwire - August 28, 2007) - ATWEC Technologies Incorporated (PINKSHEETS: ATWT) announced today Cherkinian & Company, a Mequon, Wisconsin-based firm with offices in Brookfield, Wis., as the agency of record for Marketing and Public Relations Communication.

Mr. Harry Cherkinian, APR was named Strategic Counsel. Mr. Cherkinian is the past president of the Southeastern Wisconsin Chapter of the Public Relations Society of America and winner of the Dorothy Thomas Black Memorial Award given each year to "a public relations professional who has demonstrated sustained superior performance in creating greater public understanding of issues through sound application of public relations."

In making the announcement Alex Wiley, President and CEO of ATWEC, commented, "We have spent several months visiting with shareholders, distributors, and business partners asking questions and listening. As we evaluated what we have learned, it became very clear that despite our significant accomplishments, ATWEC as a company was not communicating our message very well. In defining our future objectives and branding opportunities we realized the way we communicate our message needed help. The affiliation with Cherkinian & Company is our first step in implementing the plan to save more lives, and become the most respected company in child safety solutions."

Wiley continued, "In the past we have spent tremendous amounts of capital on communication methods that have become outdated. In our restructuring of marketing communication at ATWEC we will focus on setting up channels that are efficient, measurable, and cost effective. We are a technology based company; it's only logical we need to be using the latest and most efficient tools available to us in our communication."

ATWEC management wants all shareholders, or anyone interested in future company communication to update email addresses by forwarding a message to


ATWEC, Inc. designs childcare safety products for the childcare safety industry with a focus on child safety and transportation. ATWEC's signature Kiddie Systems™ product lines help to save lives by alerting drivers to potential child backover accidents as well as accidental child abandonment on childcare and school bus vehicles.

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