Farha Foundation

Farha Foundation

November 08, 2010 12:16 ET

AU COEUR DE LA MODE: Designer Fashion Event Raises Almost $300,000 for Quebecers Living With HIV/AIDS

MONTREAL, QUEBEC--(Marketwire - Nov. 8, 2010) - This past weekend, the Farha Foundation celebrated its 26th edition of AU CŒUR DE LA MODE, Quebec's largest fashion fundraising event. Some 2,500 people took part in the semi-annual fundraiser at the Palais des congrès de Montréal to help over 20,000 men, women and children living with HIV/AIDS in Quebec.

To mark the occasion, almost 60 designers, importers and retailers (including 69 JEANS, ÇA VA DE SOI, ENVERS, KARV, RUDSAK) were reunited to sell their latest collections at discounts of 50% or more. Twenty five per cent of all proceeds went directly to the Farha Foundation, raising a total of almost $300,000.

TV host and culture reporter Valérie Simard also returned as the official spokesperson of AU CŒUR DE LA MODE. VIP guests were invited to meet and shop with her as an added bonus. Furthermore, they had an opportunity to win a number of prizes including a Samsum digital camera, an espresso machine and more.

The Farha Foundation would like to extend a sincere thanks to the continued essential support of almost 600 volunteers that made AU CŒUR DE LA MODE possible. The Foundation would also like to thank the events' devoted sponsors: Audio Z, Bonjour Montréal, Clin d'oeil, CTV, Fugues, KlichéGrafix.com, La Presse, LesVentes.ca, Metromédia Plus, Sofitel Luxury Hotels, Virgin Radio and Zenergy Communications. 


The Farha Foundation is Quebec's leading fundraising organization committed to helping men, women and children living with HIV and AIDS. The events organized by the Farha Foundation also serve to raise public awareness of the AIDS pandemic.

Since 1992, the Farha Foundation has distributed over $8 million to some 76 organizations throughout Quebec that provide care and services (housing, medication, food, palliative care, homecare, etc.) as well as AIDS prevention and education programs. An advisory committee determines which organizations the Foundation supports and ensures that the funds are put to the best possible use. To learn more about the Farha Foundation, please see www.farha.qc.ca.

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