SOURCE: Warner Bros. Records

Warner Bros. Records

September 08, 2010 17:28 ET

Auburn, the Princess of Beluga Heights, to Premiere Video for Debut Single "La La La," Featuring Iyaz, on MySpace Today

Pop Newcomer Will Hit the Road With Jason Derulo This Fall

BURBANK, CA--(Marketwire - September 8, 2010) - Pop singer and songwriter Auburn will officially premiere the video for her debut single "La La La" on MySpace ( today, September 8th, which is currently featured on the homepage. Directed by innovative young talent Ethan Lader, the eye-catching clip was filmed in downtown Los Angeles and features Auburn's Beluga Heights labelmate Iyaz.

Released by Beluga Heights/Warner Bros. Records in June, "La La La" is a Top 25 hit at Top 40 radio, with an audience of more than 130 million, and is approaching 300,000 digital singles sold. The Minneapolis-born 21-year-old has been in the studio with multi-platinum songwriter and producer J.R. Rotem (Jason Derulo, Rihanna, Leona Lewis, Britney Spears, Rick Ross) who signed Auburn to Beluga Heights in 2007. Her MySpace page, which she launched in 2006 as a way to post her songs and self-made videos, has racked up nearly five million views, while her YouTube views of her music combined clock in with over 9 million views.

Auburn will hit the road with another Beluga Heights labelmate, Jason Derulo, on September 27th for a fall U.S. tour. Please see below for all tour dates.

09/27 Philadelphia, PA Theatre of Living Arts
09/28 Boston, MA House Of Blues
09/30 New York, NY Club Nokia
10/01 Baltimore, MD Ram's Head
10/03 Chicago, IL House Of Blues
10/05 Pontiac, MI Clutch Cargos
10/09 Milwaukee, WI The Rave II
10/10 Minneapolis, MN First Avenue
10/12 Orem, UT McCay Events Center
10/13 Seattle, WA Moore Theatre
10/14 Portland, OR Roseland Theatre
10/15 San Francisco, CA The Regency
10/18 Los Angeles, CA House of Blues
10/23 Houston, TX Warehouse Live
10/25 Dallas, TX House Of Blues
10/27 Atlanta, GA Center Stage
10/28 Tampa, FL The Ritz Ybor

For more about Auburn:

Contact Warner Bros. Records Publicity:
Nikki Herceg / / 615-214-1489

Documents and/or Photos available for this release:

Photo Credit: Mike Ruiz

To view supporting documents and/or photos, go to and enter Release ID: 269672