SOURCE: Auction Floor, Inc.

August 15, 2008 17:50 ET

Auction Floor Announces 2nd Quarter Accomplishments

NEW YORK, NY--(Marketwire - August 15, 2008) - Auction Floor, Inc. (PINKSHEETS: AFLO) (FRANKFURT: ZUI), a leading web-based technology provider to the auction industry, is pleased to announce sales and technical accomplishments for 2nd quarter 2008. The Company continues to develop and integrate its auction trading platform with a diverse group of customers and channel sites.

Highlights for the 2nd quarter are as follows:

Technology Update:

--  Completed the relocation of Company's auction technology
    infrastructure to a leading Tier A facility. The Company's server network
    meets highest standards for security and reliability.
    
--  Integrated Auction Manager loading tool into Auction Zip, enabling
    11,000 auction houses to reach 650,000 unique visitors a month posting
    items for sale on the Auction Zip website. Marketing of the tool will
    commence during the balance of the 3rd quarter, and the Company anticipates
    listing fee revenues to contribute to 4th quarter results.
    
--  Integrated Auction Manager with eBay's retail marketplace system
    complementing the current integration into the eBay live auction system.
    Auction Houses, and online sellers, standardized on the Company's trading
    platform will have the added convenience to pay listing fees and promote
    their items on eBay from a central point of control.
    
--  Integrated and launch of Auction Manager loading tool for Bidtopia,
    enabling a large market of online sellers to pay competitive listing fees
    and post their items for auction on the fast-growing Bidtopia website and
    extending the Auction Floor trading platform to a broad audience of buyers.
    
--  Projected completion and launch of auction sales with GoAntiques,
    OnlineAuction.com  and Universal Live Auctions, in which the Company will
    earn listing fees and transactional fees from the hosting of a projected
    5,500 auction events annually, commencing during the 4th quarter of 2008.
    
--  Strategic sales agreement with Auction Wire intended to build a
    leading web-based online auction portal to manage global fund-raisings for
    large corporate clients, and international non-profit and charitable
    organizations. The Company's auction trading platform will be standardized
    and revenues will be generated from listing and transactional fees on
    auction events marketed and produced by Auction Wire.
    
--  Growing backlog of auction houses and online sellers seeking to
    standardize on the Company's auction trading platform, scheduling technical
    demonstrations, testing, and sales service agreements which the Company
    projects will continue to grow during the balance of 2008, and into 2009.
    

CAUTIONARY STATEMENTS

This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

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