SOURCE: Auction Floor, Inc.

April 22, 2008 09:30 ET

Auction Floor Announces Full Integration With Bidtopia

Bidtopia to Begin Live Auctions Business

SCOTTSDALE, AZ--(Marketwire - April 22, 2008) - Auction Floor, Inc. (PINKSHEETS: AFLO) (FRANKFURT: ZUI), a leading web-based technology provider to the auction industry, today announced plans to enter into a channel partnership and full platform integration with Bidtopia.com, the fastest growing auction website in the world. The Company, through its Auction Manager system, will enable a growing number of sellers to rapidly upload their item listings for viewing on the Bidtopia website, while partnering with Bidtopia to introduce live auction bidding across its platform.

Bidtopia (www.bidtopia.com) reported this past Thursday that it has accelerated efforts to deploy their new Live Auction format in June of this year. This comes on the heels of eBay's announcement (www.news.com/8301-10784_3-9919800-7.html) to retire from the live auction market segment. "Developing live auctions continues to deepen our company's niche in the liquidation arena," stated Paul St. James, CTO for Bidtopia, "and we have partnered with Auction Floor, Inc., www.auctionfloor.com, the leading developer for live auction tools and automation."

"The opportunity for Auction Floor to partner with one of the leaders in the online e-commerce and auction space, places us squarely in the center of a paradigm shift in the marketplace," noted Lou Sagar, CEO of Auction Floor. "This live auction service will position Bidtopia to scale it business by enabling customers to participate in real-world auctions via the Internet, without attending the event at its physical location."

While Bidtopia is less than 5 months old, it has proven wildly successful among auction enthusiasts. Every auction on the Bidtopia site is sold without reserves and can be won for as little as 99 cents. According to Alexa Corporation (www.alexa.com), a website analytical tool, Bidtopia has surpassed well-known auction sites such as Dove Bid and OnlineAuction.com in both reach and traffic ranking for the past three month average.

The Company's AuctionManager, a proprietary auction management software solution, enables auction houses, consignors, and sellers to centralize their management for auction events from a single platform. The Company is marketing its network and product offering through multi-channel promotions, including print and web-based advertising. Please visit the Company's website at www.auctionfloor.com.

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CAUTIONARY STATEMENTS

This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

Contact Information

  • Contact:

    Jeff Forster
    Investor Relations
    Auction Floor, Inc.
    877-282-3567