SOURCE: Auction Floor, Inc.

August 19, 2008 09:00 ET

Auction Floor Announces Full Integration With OnlineAuction.com

OnlineAuction.com to Promote Live Auctions Business

NEW YORK, NY--(Marketwire - August 19, 2008) - Auction Floor, Inc. (PINKSHEETS: AFLO) (FRANKFURT: ZUI), a leading web-based technology provider to the auction industry, today announced that it has entered into a services agreement with OnlineAuction.com, a fast-growing online auction site operating on the Internet. The Company, through its Auction Manager system, will enable a growing number of auctioneers and online sellers to rapidly upload their item listings for viewing on the OnlineAuction.com website, while powering OnlineAuction.com with the technology to introduce live auction bidding across its platform for online sellers and traditional auctioneers.

OnlineAuction.com (www.onlineauction.com) features over 16 million items listed, making it one of the world's largest marketplaces for online auctions. "In the aftermath of the decision by eBay to withdraw from the live auction market segment (www.news.com/8301-10784_3-9919800-7.html), OnlineAuction.com is positioned to offer a terrific alternative at lower cost for both online sellers and traditional auctioneers," said OnlineAuction.com CEO Chris Fain.

"The opportunity for Auction Floor to integrate its trading platform with OnlineAuction.com will enable our network of sellers to reach an active and growing audience of buyers. OnlineAuction.com has a highly experienced team in auction e-commerce, web marketing and a well timed value proposition for buyers and sellers," noted Lou Sagar, CEO of Auction Floor.

The Company's AuctionManager, a proprietary auction management software solution, enables auction houses, consignors, and sellers to centralize their management for auction events from a single platform. The Company is marketing its network and product offering through multi-channel promotions, including print and web-based advertising. Please visit the Company's website at www.auctionfloor.com.

CAUTIONARY STATEMENTS

This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

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